Portland, OR – May 6, 2020 – For decades, Snow Peak has defined itself by bringing people together in the outdoors. However, given the safety concerns of current events, campgrounds around the world are closed, stifling the traditional kick-off to the camping season over Memorial Day weekend. In response, Snow Peak is announcing it will bring people together by hosting a backyard community camping event on May 23rd. The Snow Peak At Home Campout will unite quarantined campers, encouraging them to engage in a nationwide backyard campout simultaneously with fellow outdoor enthusiasts, new and old, both near and far.
“Snow Peak exists to bring people together in the outdoors, and we will continue to do so, even while staying home,” said Matt Liddle, chief operating officer at Snow Peak USA. “The Snow Peak At Home Campout will kick off the 2020 camping season, offering a way for us to come together and enjoy the nature that’s accessible right now in our backyards, gardens, and patios. When we gather with loved ones around the fire, unplug from technology, and sleep under the stars, we do something special for ourselves – we nurture the human spirit.”
Registered participants will be mailed a Campout Kit, which includes a family-oriented activity book, camp cooking recipe cards from award-winning chefs and bartenders, enamel Snow Peak pins, and a fire-starting tool.
Snow Peak Amenity Dome tents will be available to rent for the weekend, and essential camping gear kits will be available for purchase. The Snow Peak blog will feature resources including, Everything You Need for an At-Home Campout, Backyard Activities For Kids and Takibi Time from Start to Finish.
Active participation around the campout will be encouraged through a number of contests on social media based on campsite set up, camp cooking, and a children’s coloring contest. Prizes will include a Takibi Fire and Grill, Takibi Cooking Set, Spork, Titanium 300 Mug and Mini Hozuki.
- May 6th – Registration opens at snowpeak.com/athomecampout; physical Campout Kits available for the first 250 registrants.
- May 14th – Kits and rentals shipped, registration with virtual Campout Kits continues through May 22nd.
- May 22nd – Friday Evening Takibi time on IG Live
- May 23rd – Snow Peak At Home Campout
- #snowpeakathome contest on social feeds runs through the weekend.
About Snow Peak: Snow Peak’s journey began in 1958, when Japanese mountaineer and founder Yukio Yamai created his own line of superior gear, inspired by Mount Tanigawa in Niigata Prefecture, Japan. It is this place that inspired Yukio, and to this day continues to inspire all of the products created by Snow Peak.
Today, Snow Peak strives to create products that inspire people to enjoy the outdoors and find harmony in nature. Snow Peak’s products are a catalyst, introducing people to the healing power of the outdoors and fostering a close-knit community of enthusiasts around the world. Snow Peak seeks to restore humanity by gathering people to experience the rhythms of nature. snowpeak.com