For every pair of shoes sold in the U.S., Ten Dollars will be donated to Two Ten Footwear Foundation’s COVID-19 Crisis Relief Fund
Archives: Press Releases
Machines For Freedom Partners With OutsidePR As Agency Of Record
Sausalito, CA, June. 8, 2020 – Machines For Freedom, the inclusive women’s cycling apparel brand has named OutsidePR as the brand’s public relations agency of record. OutsidePR will manage public relations and communications strategy in North America targeting road, gravel and mountain bike endemic and consumer lifestyle media with a focus on the brand’s community, storytelling […]
Sneakernomics: Sports Retail Under COVID-19
U.S. consumer behavior and spending patterns are emerging in the data, offering a glimpse into what sports retail will look like as we move through this pandemic. Matt Powell outlines where he sees the opportunities.
Nature’s Path Vows To Save The Turtles With SEE Turtles Partnership For World Sea Turtle Day
Portion of sales from every EnviroKidz Turtle Splash will support the endangered species
Title Nine Redefines Versatility With Round Trip Collection
Sustainable product assortment offers 40 outfits from four separate pieces

Protekt Launches Wellness Products Focused On Getting People Outdoors
San Diego, CA, June 9, 2020 – Protekt Products, a new brand founded by two military veterans and renowned waterman Mark Healey, today launches its line of nutritional supplements and reef-safe zinc oxide sunscreen to arm people around the world with the tools they need to optimize health and get outside. The product line includes CLARITY, […]
Maloja Launches Reusable Protective Face Masks
Company brings apparel expertise and technology to everyday protection
Reinventing Family Vacation
Embracing outdoor moments and looking to create them in both the open-air and comfort of our backyards has been a natural response to stay-at-home orders. With air travel showing slow improvement and family vacation options limited, camping could have a breakout summer.
The Original Muck Boot Company Introduces Lightweight, Versatile, Go Anywhere/Take Anywhere Styles For Spring ’21
New Outscape and Forager styles stay true to Muck’s performance, protection and comfort DNA with lightweight, sleek, athletic designs
Unifi Achieves Milestone Of 20 Billion Bottles Transformed
Company remains on track toward goal of 30 billion bottles transformed by 2022
Somewear Global Hotspot Wins Edison Award And Gains Enhanced Features
Smart Routing and Waypoint Creation bolster Somewear’s user-friendly, global connectivity
Darn Tough Vermont Farmer’s Market Sock Provides Over 192,000 Meals To Vermonters In Need
Every penny from sale of new sock benefits the Vermont Foodbank #4VTFB
Survey Exposes Impact Of COVID-19 On The Outdoor Guiding Industry
57Hours, a leading booking service for outdoor guides, surveyed 100+ active mountain guides on how their businesses have been affected by the pandemic. Here’s what they found.

Skratch Labs Releases A Limited Edition Throwback Flavor Of Its Leading Sport Hydration Mix
Boulder, CO, June 2, 2020 – Skratch Labs, an innovator in performance nutrition, announces the seasonal rerelease of a classic Sport Hydration Drink Mix flavor, Pineapple. This limited offering of a well-loved flavor adds to Skratch Labs’ category-leading line of hydration mixes for which the brand is best known. What started off as “Secret Drink […]

Greyp Bikes Officially Launches in U.S.; Tech-Forward E-MTB’s Now Available
Award-winning European E-MTB brand combines trail-capable spec with on-board tech, 4G connectivity