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Archives: Press Releases
Ski Utah Partners With Backbone Media
Salt Lake City, UT, August 27, 2020 — Ski Utah, the marketing arm of the Utah Ski and Snowboard Association, has teamed up with Backbone Media as its public relations agency of record. The lifestyle agency will lead public relations efforts for the organization, working with media to highlight the destination’s distinctive resorts and partners. […]
Diamondback Expands Haanjo Gravel Bike Collection
With eight new carbon and alloy models for every level of rider
Summer Camps Successfully Prevented And Mitigated COVID-19 Transmission, Said New CDC Study
Results demonstrate successful operation of overnight summer camps with use of layered, evidence-based strategies
Toray Introduces Ecodear – An Environmentally Friendly, High Value-Added New Nylon
The 60 percent bio-based fabric reflects Toray’s commitment to producing lower-impact textiles
Dynafit, Pomoca Increase Support Of Friends Of The Colorado Avalanche Information Center
Oberalp Brands become primary supporters of avalanche safety
SBT GRVL Raises $30K For Advocacy Partners Through SBT VRTL Ride Experience
Steamboat Springs, CO, August 26, 2020 – SBT GRVL, a world-class gravel bike experience presented by Canyon Bicycles, raised $30,000 dollars for its advocacy partners through its global virtual ride, SBT VRTL . This free community ride experience was held on Sunday, August 16. Leading up to SBT VRTL the SBT GRVL team enlisted a […]
Plot Twist: U.S. Performance Bike Sales Rise in June, Reports The NPD Group
The cycling sales trend evolved in June, with the growth stemming primarily from higher-end bikes including road, gravel, mountain, and electric bikes.
HydraPak x Supreme Collaboration
The limited edition co-branded Stash Bottle drops this week exclusively on the Supreme community
ThirtyTwo Celebrates 25 Years Of Rider Driven Snowboarding
New site with new boots live today and new T32M movie dropping soon
The Igloo Playmate Joins The Dunder Mifflin Team
Katy, TX, August 25, 2020 – Igloo has created a special-edition The Office Playmate, a cooler that would make Michael Scott and the rest of the Dunder Mifflin Paper Company, Inc. employees proud. Designed in collaboration with Universal Brand Development, this all-new Playmate Pal is the best workplace companion for company picnics, made-up charitable fun […]
Aqua Sphere Welcomes Three-Time World Champion Triathlete Mirinda Carfrae To The Team
Three-time world champion triathlete Mirinda “Rinny” Carfrae is joining premier swimming and equipment brand Aqua Sphere as a global ambassador.
Revo Teams Up With Cleveland Clinic Cole Eye Institute To Share The Gift Of Sight With Children In Need
New collaboration strengthens both organizations’ efforts to provide care to underserved communities
Taxa Outdoors Introduces New Models For 2021
Taxa Outdoors expands its collection with updates and renovations to its Mantis and Cricket habitats for 2021. With the considerable lifestyle changes many have experienced in 2020, the Taxa design team worked to pivot its design to accommodate the new needs of consumers. Taxa has always prioritized flexibility and minimal spaces, and how the consumer can maximize the adaptability of the habitats — the updates to the 2021 Mantis and Cricket reflect that more than ever before. In addition, Taxa is debuting 360-degree virtual tours of the new models on taxaoutdoors.com to offer an inside look at the key new interior and exterior features and updates.
Poler Stuff Expands Into Wholesale Channel, Announces New Partnerships
The original #CampVibes brand appoints Akimbo Communications as public relations agency of record and names several new sales groups across U.S. and international markets.
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