Louisville, CO, September 1, 2020)— Primus, the Swedish outdoor equipment brand known since 1892 for its innovative cooking products, unveils a 2021 collection that delivers on user experience and environmental stewardship, incorporating bio-plastics, improved ergonomics and heightened performance across its collections designed for a broad range of outdoor enthusiasts.
“For more than 125 years Primus has pursued excellence in the design and production of our best-in-class outdoor cookware. Driven by our focus on user experience, for 2021 we’ve updated some pain points across our popular Campfire Collection, making award-winning products like the Kuchoma Grill and Tupike Stove feel and function even better than before,” says Becky Day, marketing manager for Primus.
In 2017 Primus introduced the Campfire Collection, which delivered Swedish design ethos and performance to stoves and grills made for car campers, picnickers and backyard adventurists. For 2021 the Kuchoma Grill, Tupike Stove, and Kinjia Stove feature more intuitive locking mechanisms, folding legs that lock into place, handles that are more comfortable for carrying, a redesigned fuel hose regulator clip, and new pot supports, all features that further differentiate the Primus Campfire Collection from the field.
In addition to these important updates, Primus has reduced the environmental footprint and improved the performance of its highly efficient, lightweight laminar flow stove, the Lite Plus Stove System. Designed for backcountry adventurers who value weight, efficiency and durability, the Lite Plus exclusively features bio-based plastics, produced using starch, cellulose, wood, sugar, and biomass, in the pot lid — which doubles as a mug — and fuel canister foot, while G-1000 Eco (recycled polyester and organic cotton) lined with cork provides excellent pot insulation. A close relative, Lite Stove System differs slightly with a slimmed down feature set and a felt pot sleeve. New shared updates also include large, wire control knobs for precise flame adjustment and an added spout for smoother pouring.
The Primus Spring 2021 collection will be available February 2021 directly from Primus.us, and through select retailers. Please direct media inquiries to Account Manager Eric Hockman at firstname.lastname@example.org.
About Primus: Primus has powered expeditions and fueled pioneers since 1892, including the first ascent of Mount Everest in 1953 by Sir Edmund Hillary and Tenzing Norgay. Primus products are engineered in Sweden with an emphasis on technology, innovation and sustainability, resulting in reliable equipment that serve as life-long companions on any outdoor adventure—from summit bids to weekend picnics. Primus AB, based in Solna, Sweden, is an independent unit of Fenix Outdoor AB and is distributed in North America by the U.S. compass manufacturer, Brunton Outdoor Inc., out of Louisville, Colorado. Primus products are sold in more than 70 countries worldwide. For more information, please visit primus.us.
Contact: Eric Hockman
970-924-0704, ext 113