Xero Shoes Debuts Basketball Shoe Partnership with Denver Nuggets Shooting Guard Justin Holiday

Xero Shoes announced its first NBA athlete partnership with Denver Nuggets shooting guard Justin Holiday, who will wear a custom-designed barefoot/minimalist basketball shoe during Tuesday’s NBA Playoffs game versus the Minnesota Timberwolves. “After years of working out off-court barefooted, I felt the first-hand benefits of allowing my feet to move in their natural state and […]

66°North Announce Updated ‘Snæfell’ Shell Jacket With New Plant-Based Polartec Power Shield Pro

Icelandic outerwear brand 66°North announce the launch of their updated Snæfell shell jacket, now crafted with Polartec Power Shield Pro plant-based waterproof fabric technology providing sustainable weather protection. The Snæfell jacket’s overall design and qualities has already won it both the prestigious ISPO Outdoor Award and the Scandinavian Outdoor Award, and with the updated fabric it is more waterproof, breathable and more sustainable. The advanced […]

Work Sharp Launches New Ken Onion Knife and Tool Sharpener MK.2

Work Sharp Sharpeners, the industry-leading manufacturer of knife and tool sharpeners, today introduced the new Ken Onion Edition Knife & Tool Sharpener MK2 sharpening system. Building on the successful and time-tested Ken Onion Edition Knife & Tool Sharpener, the Ken Onion MK.2 will be offered as a stand-alone sharpener or as an Elite package that […]

Maven Debuts Reticles in Select B Series and S Series Optics

Lander, Wyo. (May 6, 2024) – Maven Outdoor Equipment Company, a Wyoming-based direct-to-consumer brand known for offering world-class optics at affordable prices, is excited to announce it has introduced reticles to its award-winning B Series and S Series product lines, as well as an all-new Ballistics Calculator powered by Applied Ballistics. The new B.5 MOA/MIL […]

The Conservation Alliance Applauds Expansion of San Gabriel and Berryessa Snow Mountain National Monuments

May 2, 2024 – The Conservation Alliance (TCA) celebrates today the Biden Administration’s  announcement of the  expansion of California’s Berryessa Snow Mountains and San Gabriel Mountains National Monuments that  will protect over 100,000 acres of public lands in California. The Biden Administration’s decision to expand these monuments will not only safeguard and preserve the natural […]