Archives: Press Releases

Nordica USA announced it is adding redesigned models to its Speedmachine family of skis boots, designated Speedmachine 3 and a line of all-mountain women’s skis called the Wild Belle collection. “The enthusiasm people have for getting outdoors, even with the pandemic, gives us a lot of optimism for the future and for skiers ability to […]

Outdoor Recreation Roundtable (ORR), working with Oregon State University’s Outdoor Recreation Economic Initiative and the National Governors Association Outdoor Recreation Learning Network, helps rural communities build their outdoor recreation economies through a newly developed resource, the ORR Rural Economic Development Toolkit.  Outdoor recreation generates $788 billion in economic output, comprising 2.1 percent of U.S. GDP and […]

OOFOS and the National Women’s Hockey League (NWHL) announced a strategic partnership for the 2021 season, taking place at the Herb Brooks Arena in Lake Placid, N.Y. from January 23 to February 5, 2021. The footwear brand will be the Official Recovery Footwear Sponsor, helping athletes and staff recover off the ice as they live […]

Nite Ize launched the Squeeze Rotating Bar Mount for hands-free phone viewing on a bike, jogging stroller, wheelchair, or exercise bike. Available mid-February, the Squeeze technology offers an easy-to-squeeze but secure design that holds phones over any terrain. “Our product development team, which includes avid cyclists, created a mount focused on features that cyclists want most […]

TightSpot introduces its adjustable two-piece quiver, the Pivot 2.5 with a full range of adjustability. Archers are no longer limited to two or three preset positions. The full triple-axis adjustment offers a wide two-piece quiver range of adjustability. The carbon and aluminum construction reduces weight while maximizing durability no matter the environment. “The new TightSpot […]

Nite Ize expanded its task lighting line with the launch of the Radiant 170 Rechargeable Task Light, available at retail mid-February. “We are constantly evaluating solutions to provide consumers convenience in their day-to-day life,” said Rick Case, Nite Ize founder and CEO. “Our newest illumination offerings not only reduce single-use battery consumption but also provide a […]

SKLZ expands its home fitness collection with a line of resistance bands for above the knee workouts with its Pro Knit Mini Bands and Pro Knit Hip Bands. The bands are made from fabric that stays in place during training; won’t pinch or pull the skin; come in light, medium, and heavy resistance; and are machine […]

SKLZ upgraded its baseball swing trainer, the Hurricane Select, to help youth athletes ages 14 and younger improve hand-eye coordination, hip rotation, swing path, and muscle memory through repetition training. The equipment specs include: adjustable Power Band System that provides a more consistent and controlled ball return speed; advanced solo swing trainer for indoor/outdoor use […]

SAYA received the 2021/22 ISPO Textrends Selection Award in Fibers & Insulations for two offerings, Rscuw and Rscuw Raw, which provide a renewal solution for leftover rolls of fabric and cutting scrap that doesn’t make it into a garment.  Each year ISPO honors highlighted products in the sports industry, resulting from innovation, passion and creativity. […]

Today, SKLZ released its Soccer Trainer Pro, designed to help soccer players develop and master elite-level skills. Its features include: a patented rapid-tension tightening and release system so coaches and players can break down and move the equipment quickly; a patented tightening and release system eliminates the need for a bungee; delivers consistent and repetitive […]

Elan dropped a limited early release of its Ripstick 106 and 96 Black Edition skis with QuadRod. The brand introduced “Black Edition” skis in 2018 and has since applied the construction to its leading models, including the Ripstick 106 and 96.  QuadRod, a four-carbon rod reinforcement embedded in the ski’s core, delivers a lightweight, robust rebound. Beginning with […]

Etnies welcomed X Games Real BMX Medalist DeMarcus Paul to its pro team. He joins Nathan Williams, Tom Dugan, Chase Hawk, Jordan Godwin, Devon Smillie, and Felix Prangenberg. Originally from Albany, GA, Paul’s street style lays down hammers with a casual approach and natural demeanor. In addition to his 2017 Bronze in X Games Real […]

Benchmade Knife Company, based in Oregon City, OR, has been recognized for the fourth year in a row by the Portland Business Journal as one of Oregon’s Most Admired Companies  in the ‘Product Makers and Designers’ category along with Nike, Adidas and Columbia Sportswear. 2020 has been a year of change and growth for the company […]

Wintersteiger, the official supplier to US Ski & Snowboard and the exclusive tuning partner for the Center for Excellence, offered ski tuning services at Copper Mountain during the late fall/early winter training block this year.  As the working relationship between Wintersteiger and the US Ski Team continues, both national teams, and any race programs training […]

Bajio Sunglasses will launch its first collection of performance sunglasses at retail on March 1. Bajio, Spanish for the shallows, draws inspiration from “flats worldwide and seeks to bring sustainably built sunglasses featuring blue light filtering lenses to the market”. Its first collection features 12 frames and six lens options, which allows consumers to customize […]