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Archives: Press Releases

Adidas Sport Eyewear

November 1, 2024 Echos Communication

Introducing new sport eyewear collection

Baffin Expands Wedge Collection with New Boot for Women

October 31, 2024 Baffin

Introducing Zermatt

Helly Hansen and Germany Team Partner for SailGP Season 5

October 31, 2024 WH Inc.

Helly Hansen, global leader in sailing apparel, joins Germany SailGP team for 2024/25 race season

Tailwind Nutrition Launches Limited-Edition Fall Flavors

October 31, 2024 Sasquatch

Chocolate Mint Recovery Mix and Apple Cider Endurance Fuel drop, In support of all bodies on bikes

Krimson Klover Presents Winter Collection for 2024 Season

October 31, 2024 Verde Brand Communications

Sustainably sourced clothing provide fresh styles and colorful layers for women in the winter season

Paka’s Mountain Crew Redefines Durability in Alpaca Fiber

October 31, 2024 Purple Orange LLC

The Peru-based brand launches a new sweater line designed for rugged outdoor adventures.

Blackcrows Launches New Corvus Ski

October 31, 2024 Embers Media

Announces new pop-up stores

Shady Rays Launches Epic Snow Goggle ReView Event

October 31, 2024 Press Forward

Customers get a free pair of Shady Rays goggles when they bring in new, used, damaged snow goggles

Roll Recovery Launches Superplush Recovery Footwear

October 31, 2024 Verde Brand Communications

Shoes, slides and flip flops will support athletes to and from workouts, races and hours in between

Lowa Boots Expands Line of Trail Running Shoes at TRE

October 31, 2024 CGPR

Madrix for elite racers; Amplux 2 Designed for All-Around Performance

Minus33 Launches WoolTek Expedition Glove line

October 31, 2024 Pale Morning Media

Naturally antimicrobial wool insulation takes the funk out of hardworking winter gloves

Recco and H and M Move Partner to Launch New Ski Collection

October 30, 2024 Verde Brand Communications

H and M Move’s winter ski collection will be equipped with Recco reflectors

Kahtoola Launches Microspikes Ghost Footwear Traction

October 29, 2024 Terra Public Relations

Ultralight, durable and packable to safely navigate snowy, mountainous terrain with efficiency

Exped Updates Eco-Friendly MegaMat Sleeping Mat for 2025

October 29, 2024 JAM Collective

Early Access at REI October 2024

TrainingPeaks Launches TrainingPeaks Virtual

October 29, 2024 Backbone Media

TrainingPeaks acquires virtual cycling platform indieVelo, launches TrainingPeaks Virtual

« Previous 1 … 13 14 15 16 17 … 247 Next »

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SGB Today

Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners

Skechers Performance Drops SKX Full-Court Press Basketball Shoe

July 30, 2025

Nike Streamlines Metcon Franchise for Cross-Training Benefits

July 30, 2025

Bushnell Golf Claims Golf Laser Rangefinder Dominance at Royal Portrush

July 22, 2025

Study: Private Label is Quietly Taking Share from Established Brands

July 22, 2025

Pacsun Launches First Unisex Eyewear Collection

July 16, 2025

Adidas Extends Contract with University of Nevada

July 16, 2025

Puma Renews Partnership with Manchester City

July 15, 2025

Nike and Special Olympics Ink Three-Year Global Partnership

July 14, 2025

Yeti Secures Licensing Partner for Promotional Channel

July 14, 2025

St. John’s University Switches to Adidas from Nike

July 14, 2025

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