Missoula, Mont. (Feb. 18, 2021) – VIM & VIGR, creator of stylish and comfortable compression socks for all walks of life, is excited to announce the launch of its newest everyday compression sock, Purple Reign, to celebrate International Women’s Day on March 8, 2021. A portion of the proceeds from the sock will benefit the University of Montana’s Pursue Your Passions program to support women entrepreneurs and leaders.

Last fall, VIM & VIGR hosted an online contest for artists to submit designs for a limited edition sock in honor of International Women’s Day. From all the entries, local Montana artist and entrepreneur Emma Covill’s artwork was selected for its celebration of the social, economic, cultural and political achievements of women. Emma’s original art was then translated to sock design, colors picked, sampled and sent off to the factory for production.

“As a woman-owned business, we believe that women in leadership can change the world for the better,” said Michelle Huie, founder and owner of VIM & VIGR. “Causes near and dear to our heart – woman entrepreneurship, healthcare professionals, empowering minorities – are also shared by Pursue Your Passions. Their mission is to build educational, experiential and entrepreneurial programs for Montana women to create more equitable, prosperous and collaborative futures for all and we are proud that some of our sock proceeds will contribute to their work.”

The Purple Reign socks feature 15-20 mmHg graduated compression from ankle to calf, perfect for all day, everyday wear. Made with a premium cotton blend material (48% Cotton, 42% Nylon, 10% Latex-free Spandex) with a 200-needle count for flexibility. A contoured leg and heel allow for superior fit and a flexible toe pocket for extra comfort. MSRP $36.

Sign up for the Purple Regin sock waitlist today and you’ll get an exclusive invitation to place your order 2-3 days before the style officially launches online March 8. For more information on Pursue Your Passions please visit http://www.umt.edu/passion/.