Asics announced that its Sunrise Red NFT Collection will be offered by digital auction starting on July 15.

The 189-piece collection includes nine digital footwear products, including the Gel-Lyte III, Gel-Quantum 360, Metaracer models, and a pair of Asics flip-flops and sandals. The nine shoes will be featured in a limited edition release of 20 NFTs per shoe and a Gold Edition release featuring each shoe in a metallic gold color with one NFT per shoe.

The launch is the start of a new venture for Asics as it moves into NFTs.

Auction proceeds will be reinvested into the digital arts community through Asics’ Digital Goods Artist-In-Residence program, which will see the brand collaborate with established and emerging digital artists.