Archives: Press Releases

Inov-8 recently released its Rocfly G 390, its first hiking boot with a Graphene-enhanced foam, which the brand said will “supercharge feet” for long-distance hiking, multi-day trail walking and thru-hiking. The boot is lightweight and breathable and delivers “endless cushioning and bounce.” Discovered in 2004 by scientists from The University of Manchester, who later won […]

Tailwind Nutrition announced a brand refresh—new logo, new packaging, new website—timed with the introduction of its newest flavor, Matcha, which joins its Endurance Fuel family of flavors. “After nine exciting years of Tailwind helping our customers have the best experience they can, we thought it was time for a little brand refresh,” explained  Jeff Vierling, […]

Altexa srl and GHS Holdings announce the launch of HDry® ‘b5′ bio-based, waterproof laminate, for Summer/Fall 2021. It’s another step forward in “ecological technology for ‘direct lamination,’ in waterproof outdoor performance products,” said the company. HDry’s manufacturing processes and materials used throughout the lamination process are “well above industry standards and aim to reduce the environmental footprint […]

Guthook Guides announced it has rebranded as FarOut to reflect the company’s current business model and plans for future growth. The company’s Bikepacking Guides app will also be consolidated in its FarOut app. Co-Founders Paul Bodnar and Ryan Linn launched the brand’s first iOS app for the Pacific Crest Trail called “Guthook’s Guide to the […]

  Gordini announced it is celebrating 65 years of glove innovation. Based in Vermont, the family-run and independently-owned, company “has focused on the same mission since its founding in 1956—to keep hands warm and dry for full days of adventure.” From introducing the first down and leather ski mitts to launching a glove made entirely […]

Outdoor Research has expanded its Essential Coverage Collection with a 3-Layer Face Cover. The ASTM compliant covering is made in the brand’s Seattle, WA factory and features a built-in filter and improved fit.   The Cover offers the same product feature’s found in the brand’s Face Cover Kit, with improvements on the original design that includes […]

Nathan Sports announced its entry into the eyewear market with a line of polarized sunglasses. The no-slip sunglasses offer high-grip TPE material incorporated into the nose and temples of the frame to keep the glasses from shifting during activity. The TR90 frame construction is flexible, impact-resistant and heat-resistant. The injection-molded polycarbonate lenses are embedded inside […]

Granite Gear has introduced its Crown3 60, an ultralight multi-day pack in the brand’s Crown series. The pack weighs less than 2.5 pounds and has a standard carry capacity of 35 pounds, which can be increased to 43 pounds with an add-on aluminum stay or remove the frame sheet to decrease the load carry to […]

HEX the fashion accessory brand introduced its Evolve Collection, influenced by fashion, music and art. The collection features fabrics made from recycled Eco Cordura, which is anti-microbial, resisting and repelling “up to 99 percent of bacteria, mold and fungus.” The collection includes the Evolve Sling, Evolve Logic Backpack and Evolve Duffel in Eco Grey.  “Creating […]

W. L. Gore & Associates (Gore) announced that the consumer business of its fabrics division will introduce expanded Polyethylene (ePE) as a complementary material platform as the basis for its membrane technologies. Gore’s ePE Membrane will appear in Gore-Tex brand consumer products beginning FW22 in the following categories—general outdoor and lifestyle garments, lifestyle footwear and […]

Front Runner Outfitters (Front Runner), the South African-based adventure travel gear company and maker of Overlanding and camping equipment, launched its Box Braai/BBQ Grill. The free-standing fire pit-style grill offers a space-saving design for open fire cooking with ease of transport. A “Braai” is a traditional South African phrase meaning social gathering where people cook, […]

KUIU announced the addition of its Super Down Burner Parka to its line of outerwear for staying warm in sub-zero temperatures. The Parka was developed to provide warmth and protection from the coldest hunting conditions. Sized as a true outer layer, it fits over base- and mid-layers, and is suited for low-output, extended activities such as […]

Noble Biomaterials, a manufacturer of antimicrobial systems, announced that its Ionic+ fiber and fabric technology is in use by the manufacturers of ski, bike and motocross helmets. In response to consumers’ need for cleaner, longer-lasting antimicrobial technology, the company created a suite of antimicrobial treatments within its Ionic+ technology, which is currently in use by […]

WEST LEBANON, N.H. (October 12, 2021) – Blizzard Tecnica, top-performing heritage brands in alpine and backcountry ski equipment, are proud to announce the addition of four PSIA National Team members to their roster of elite instructors. The signing of these respected professionals reaffirms the brands’ position as trusted leaders in their categories, with seven of […]

Revo, the manufacturer of performance sunglasses, launched its Revo Clear eyewear collection featuring an iteration of its NASA-based lens technology. The Clear collection is engineered to block Blue light, cut glare from digital screens and reduce eye strain. Its lens technology blocks 100 percent of UV rays and filters nearly 80 percent of damaging Blue light, […]