GU Energy Labs announced it has added small-bite Energy Chews to its product line, packaged in a convenient pouch. The new format complements its existing original Energy Chews stick pack.
Both the original stick pack and the new pouches come in Strawberry with caffeine, caffeine-free Watermelon, Blueberry Pomegranate, and Orange.
The pouch design, with smaller-bite Energy Chews, was created in response to athlete feedback.
“From the beginning, GU has been about solving unique fueling challenges athletes face,” said Magda Boulet, SVP, Innovation,
Research and Development, GU Energy Labs. “When we heard our consumers were seeking additional chewable options to fuel on the go, we knew we could create a fun and approachable solution.”
All GU Energy Chews offer the same benefits as a GU Energy Gel, in a chewable form for “quick energy from carbohydrates absorbed through non-competing dual pathways, amino acids to decrease muscle fatigue and electrolytes to replace what’s lost through sweat.”
For more product information, go here.
Photo courtesy Gu Energy Labs