Archives: Press Releases

Salomon announced its sports marketing sustainability goals. The brand, which has long-term partnerships with mountain athletes and local sports communities, pledged to commit to improve its carbon footprint for in-person events and reduce the environmental impact of its athletes and ambassadors by 2025.  Its two-pronged approach around events and athletes will begin with it conducting […]

“An estimated three-quarters of all Lyme disease cases come from ticks picked up during activities around the home,” said Ben’s maker of insect repellents. The brand wants to lower that statistic by introducing Tick Fence, a repellent that “effectively kills and repels ticks that may carry Lyme disease,” and recommends consumers “treat grass, vegetation, leaf […]

As road tubeless gains in popularity and more wheel and tire manufacturers support tubeless road setups, Dynaplug launched two tool options, Dynaplug Air Road and Carbon Ultralite Road Racer. Each tool was redesigned to meet the needs of the road cyclist, providing puncture repair and inflation options to expedite a flat repair. Optimized for tires […]

Polartec has released its innovation timeline as part of the company’s Peaking Since ’91 campaign. The timeline begins with the 1981 invention of Polar Fleece, highlights the 1991 founding of the Polartec brand and continues through to the present day. It also illustrates the creation of its broad range of performance fabric technologies, collaboration with […]

Saucony released its Xodus 11 “challenging runners to ‘get out and stay out’ in the “most plush and protective trail shoe yet.” The Xodus 11 was created for long runs on rugged terrain for all levels and runners’ ability. The multi-directional lug pattern, underfoot rock shield and PwrTrac rubber offer grip and protection when digging into […]

Hologenix announced that its R&D team had found a way to embed its flagship product, Celliant, into fibers that allow those fibers to be pure white, expanding the potential application of Celliant. Making pure white possible also makes delicate pastel fabrics possible or any color. Pure white Celliant still captures and converts body heat into […]

Igloo and Sanrio released a collection of Little Playmate coolers, soft coolers and drinkware with Hello Kitty and Friends embellishments. This collection features six new styles and includes the first Igloo stainless steel can tumblers and cooler bags. “We always love teaming up with Sanrio,” said Brian Garofalow, CMO, Igloo. “So, we’re especially excited for […]

Twisted X, a Twisted X Global Brands company, announced the launch of Tech X, next-level comfort for Western cowboy boots. Using Twisted X’s patent-pending CellStretch technology, featured in Twisted X’s work, outdoor and casual collections, Tech X marks the first cowboy boot with “cloud-like comfort” built into a Western boot. “The Western footwear industry has […]

Sweet Protection announced that its Trailblazer Mips Helmet had received the highest rating of more than 120 helmets tested by the Virginia Tech Biomechanics Helmet Lab. In collaboration with the Insurance Institute for Highway Safety, the Virginia Tech Biomechanics Helmet Lab tests helmets to evaluate their ability “to reduce linear acceleration and rotational velocity of […]

Phunkshun Wear has introduced a new product line of neck tubes to expand its footprint during an expansion year for the brand. Phunkshun Wear, founded in 2011 in Denver, CO, was created to meet the needs of ski and snowboard instructors. The company has since built its reputation on developing lightweight balaclavas and protective neck tubes […]

Artilect and TMC Ltd. collaborated on designing a range of technical apparel and accessories using Nuyarn, a proprietary spinning technology. Nuyarn is the foundation for Artilect’s Fall 2021 collection of base layers, mid-layers and accessories, designed for warm to lightweight performance. For Spring 2022, Artilect designers tapped into the potential of Nuyarn to create a […]

Mountainsmith released its Cona backpack series with a crossover aesthetic. Two years in the making, the versatile backpack functions equally well on backpacking trips and long travel. The Cona packs come in four sizes – 60, 45, and 25L, and 4L hydration lumbar bag and available in early 2022. The 60, 45 and 25L sizes […]

Saucony furthered its commitment to trail running with the signing of American ultrarunner Katie Asmuth, recent winner of the 2021 Bandera 100K. With the win, she will run in the Western States 100-Mile Endurance Run starting June 26 in Olympic Valley, CA.  Saucony’s ambassador trail runners also include Grayson Murphy, the 2019 U.S. Mountain Running […]

  Osprey announced the latest generation in its Atmos AG (men’s) and Aura AG (women’s). pack series. A refined anti-gravity suspension and Fit-on-the-Fly harness/hipbelt system offer comfort and a fine-tuned fit. The added large, curved side zip gives access to the main compartment on both sides. Upgrades also include ease of access cam-lock torso adjustment […]