Archives: Press Releases

  Saucony released its Stopwatch apparel collection, made from 100 percent recycled polyester, featuring wicking and drying technologies. An assortment of performance running tops includes a singlet, short and long sleeve styles and a graphic short sleeve option, all with reflective logos for low-light conditions. “The refreshed Stopwatch Collection is leagues ahead of the previous […]

Moosejaw is expanding its presence in the biking category as title sponsor for the U.S. Pro Cup, the professional cross-country mountain bike race to be held from April 20-24 at Centennial Park in Fayetteville, AR. The deal includes product sales, event live streams across its digital platforms, games, and gear education from Moosejaw “Gear Wizard” […]

VSSL, the outdoor gear manufacturer, introduced VSSL Essentials, a collection of everyday carry kits that offer a curated selection of tools for us in the outdoors. “The Essentials collection offers comprehensive kits of critical gear in ultra-compact packages making it easier than ever to stay prepared and practice your skills,” said Todd Weimer, founder, VSSL. […]

IRocker launched its Nautical Kids paddle board. Founder and CEO Steve Elder worked closely with his kids to perfect the detail and design of the smaller and lighter boards. “Drifting through the water on a board is one of our favorite things to do as a family, but we used to find ourselves crammed onto […]

SAN DIEGO, Calif. – April 12, 2022, 100%®, the San Diego-based sports performance brand announces partnerships with some of the top snow athletes in the world including Zoi Sadowski-Synnott, Laurie Blouin, Dusty Henricksen, Richard Permin, and Malou Peterson. The next generation of snow athletes combined with veteran big-mountain skiers usher in a new category for […]

Flagstaff, Ariz. (April 12, 2022) – Kahtoola, creator of award-winning traction and performance-driven gaiters, is happy to announce that it has achieved carbon neutrality. In 2019, the brand began the process by working with the Outdoor Industry Association’s Climate Action Corps (CAC) to analyze its greenhouse gas emissions. Starting in 2022 and beyond, Kahtoola is […]

Ruffwear launched two collections for Spring 2022— the Camp & Hike (for camp/trail) and Backpacking Collections (focused on the unique needs of multi-day trekking in the backcountry). “At Ruffwear, we’re about unleashing possibility through a life of discovery, and these new products invite outdoor dog-loving humans and their pups to join us on the journey,” […]

NEW YORK, NY – Youth Athletes United, the 291-unit multi-brand youth sports franchisor behind Little Rookies Baseball,  Soccer Stars, Amazing Athletes, TGA Premier Sports, and JumpBunch, announces a new partnership with former Major League Baseball All-Star Ben Grieve. As a brand ambassador, Grieve will help to impact Little Rookies Baseball, Amazing Athletes, and JumpBunch franchisees through local programming, clinics, and […]

Inov-8 launched its first road to trail running shoe, the ParkClaw G 280, with infused Graphene in the rubber outsole and foam cushioned midsole, for more grip and greater bounce. Inov-8 Founder Wayne Edy said: “This shoe is all about giving runners adventure from their door, allowing them to turn off the road, escape the […]

Wahoo, a fitness technology company, and The Ironman Group, announced a multi-year company-wide deal that makes Wahoo an official technical partner for all brands under The Ironman Group portfolio, including Ironman, Ironman 70.3, Rock ’n’ Roll Running Series, Epic Series, Haute Route, and UTMB World Series. The deal provides all working within the Ironman brands […]

Nocs Provisions, maker of outdoor binoculars and monoculars, introduces its Pro Issue Waterproof Binoculars, the latest in its growing line. Available in 8×42 and 10×42 models and offering a wide field of vision, the Pro Issue Waterproof binoculars convey the build and feel of Nocs’ original Standard Issue binoculars yet are built around optics that […]

For Spring/Summer 2022, Indyeva, an outdoor clothing company for women, features sustainably made clothing for the outdoor enthusiast and its first trail-to-river swimwear collection. Working towards its goal of using 100 percent recycled synthetic, natural or organic fibers by 2025, half of the raw materials in the collection are made from sustainable components. Of a […]

Jack Wolfskin will introduce sustainable design to market with its Terraventure Texapore hiking boot.  The hiking boots, available in mid- and low-ankle height, eliminate PFCs from manufacturing while using nearly 100 percent recycled materials. The technical hiking boot will be manufactured with recycled and sustainably-sourced uppers, membranes, liners, midsoles, and outsole materials.  Aspiring to eliminate […]

Kitsbow Cycling Apparel announces its 2022 Kitsbow Ambassador Team, including 29 women and 30 men living in the U.S., selected for their passion for cycling, involvement in their local communities, and work to get more people on bikes. “Kitsbow is excited to support our Ambassadors’ adventures by making sure they are equipped with high-quality apparel,” […]

Honey Stinger has introduced its latest Nut + Seed Bar featuring a nut-butter filling covered in caramel and rolled in nuts and seeds for a protein-rich, post-exercise bar. With 14 grams of protein and 25 percent of the daily recommended value of antioxidants Vitamins A, C and E, the Nut + Seed Bar offers fuel […]