Archives: Press Releases

Bote, the maker of paddleboards and kayaks, introduced its Wulf Aero 10’4″ inflatable paddleboard, a beginner-level option to its range of inflatable paddleboards.  The craft uses the brand’s AeroUltra technology, a lightweight military-grade PVC skin for durability while keeping the weight low. The vessel has an average weight of 20 pounds inflated and 29 pounds […]

Nemo turns 20 this month and celebrates by becoming Climate Neutral Certified. Climate Neutral’s certification process builds on internationally recognized carbon measurement and neutrality standards. All certified brands must measure greenhouse gas emissions each year to maintain certification. Then, a brand must buy eligible verified carbon credits to compensate for its emissions, directing investment into […]

BEND, Ore., (April 19,, 2022) — BlackStrap, the leading made-in-the-USA manufacturer of face gear, base layers, and accessories for winter sports, anglers, and outdoor recreationists has become a primary sponsor and bib-supplier for the United States of America Snowboard and Freeski Association (USASA) events and competitions.  “We are incredibly excited to partner with USASA as […]

Charge, the direct-to-consumer electric bike brand, is partnering with the US Open Pickleball Championships for the second year as an official sponsor of the event. The seven-day competition draws spectators and competitors worldwide, including Charge Bike ambassador and professional pickleball player Catherine Parenteau. Last year Parenteau won gold in the women’s pro doubles and mixed […]

Adventure Medical Kits revamped its Marine series to include seven waterproof medical kits created for boating enthusiasts—from recreational kayakers to large-scale commercial fishing boats—that are approved by the U.S. Coast Guard. “When designing this series, we wanted to offer the right range of kits and contents to meet the needs of any boater,” said Garrett […]

Outdoor Vitals, the Utah-based performance outdoor apparel and gear brand, announced its new product releases for SS22; they include: Tern Ultralight Merino Wool Shirts are available in short sleeve and long sleeve hooded options; the shirts have a 115-gram weight and use NuYarn technology to create a lightweight, odor-resistant, and breathable fabric. Both shirts have ample stretch, UPF […]

OrthoLite introduces OrthoLite ESD Shield, the mechanically-bonded electrostatic discharge protection insole technology. OrthoLite ESD Shield is available in molded insoles with full heel-to-toe ESD protection. Suited for work and service footwear, ESD Shield is a top cover system that uses OrthoLite’s patented Fiber-Fusion technology using conductive copper fibers that require no glue and is mechanically […]

100%, the San Diego-based sports performance company, has signed elite runner and Olympic medalist, Molly Seidel, to train and race in its Sport Performance and Active Performance eyewear collections. “Molly is a tenacious, strategic and driven athlete that participates for the love of running,” said 100% VP of global marketing and sales, Gwen van Lingen. […]

Helinox offers a portable Café Chair and Café Table that integrates the shape and comfort of its Chair One but sits higher off the ground and with a more upright sitting posture.  The Helinox design team upgraded the structure with stronger hubs, a broader base and larger diameter alloy legs to support the taller height. […]

Dakine relaunched its fishing category, Dakine Fish, initially launched in the ’80s, and includes fish bags, tackle storage, gloves, and headwear for saltwater and freshwater fishing.  “Dakine’s Hawaiian roots have directly shaped the design and function of the fish category,” said Micah Nickens, surf marketing manager. “This line was inspired by local Hawaiian anglers that […]

Life is Good has partnered with All Good, the skincare company, on plant-based mineral and carbon-neutral sun protection products. The collection includes four products: SPF 15 lip balm, SPF 50 sun butter, SPF 30 sun lotion, and spray hand sanitizer. All are plant-based, body and reef-safe and made with organic ingredients. “Partnering with All Good […]

  Saucony released its Stopwatch apparel collection, made from 100 percent recycled polyester, featuring wicking and drying technologies. An assortment of performance running tops includes a singlet, short and long sleeve styles and a graphic short sleeve option, all with reflective logos for low-light conditions. “The refreshed Stopwatch Collection is leagues ahead of the previous […]

Moosejaw is expanding its presence in the biking category as title sponsor for the U.S. Pro Cup, the professional cross-country mountain bike race to be held from April 20-24 at Centennial Park in Fayetteville, AR. The deal includes product sales, event live streams across its digital platforms, games, and gear education from Moosejaw “Gear Wizard” […]

VSSL, the outdoor gear manufacturer, introduced VSSL Essentials, a collection of everyday carry kits that offer a curated selection of tools for us in the outdoors. “The Essentials collection offers comprehensive kits of critical gear in ultra-compact packages making it easier than ever to stay prepared and practice your skills,” said Todd Weimer, founder, VSSL. […]

IRocker launched its Nautical Kids paddle board. Founder and CEO Steve Elder worked closely with his kids to perfect the detail and design of the smaller and lighter boards. “Drifting through the water on a board is one of our favorite things to do as a family, but we used to find ourselves crammed onto […]