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Archives: Press Releases

Party Shirt International Expands Collection

January 12, 2025 Embers Media

To Include Kids’ active apparel

Coal Headwear Welcomes Olympic Champion Jamie Anderson

January 10, 2025 Master Plan Communications

Anderson brings a perspective that transcends traditional athlete partnerships to the Coal family.

CRKT Kicks Off 2025 with Stunning New Product Assortment

January 9, 2025 Sinclair Communications

New 2025 knives Include blades for outdoor use, everyday carry and two new USA-made models

Craft Sportswear Launches Teamwear Collection in the U.S.

January 9, 2025 JAM Collective

The brand is set to make a significant impact on the U.S. teamwear market.

Blackcrows Drops First Capsule Available Only When It Snows

January 8, 2025 Embers Media

Powder Hunter limited edition release

Suunto Brings Music and AI Sports Algorithm in New Aqua

January 8, 2025 Meteorite PR

Suunto Aqua is the first in the bone conduction headphone to deliver world class audio underwater.

Alpacka Raft Launches the Mage

January 6, 2025 Backbone Media

The new packraft is a technological advancement to whitewater packrafting design.

Altra Elevates the Trail Experience with Lone Peak 9 Family

January 6, 2025 Big Fish Collective

The best-selling trail shoe gets upgraded with more durability, grip and comfort for any terrain.

Fieldsheer Adds Smartwatch Control to Heated Apparel Line

December 30, 2024 Bulldog Communications

Mobile Warming heated clothing line is first to offer smartwatch control.

Senate Passes EXPLORE Act Modernizing Outdoor Rec Policy

December 20, 2024 Verde Brand Communications

A legislation package 10 years in the making

The Recco Network Continues to Grow in Canada

December 19, 2024 Verde Brand Communications

The new placement expands year round search and rescue capabilities to Newfoundland wilderness

Dynafit Debuts Blacklight Touring Boot and Pro Speed Binding

December 19, 2024 Meteorite PR

New Winter 2026 models perfect for high-performance speed touring.

Baffin Unveils Guide Pro III

December 17, 2024 Baffin

Next evolution of renowned three-pin boot, available now

Marucci MXB Collection

Marucci Debuts Footwear Line, Brings Boa to the Diamond

December 15, 2024 Akimbo Communications

The MXB Collection marks a first for Marucci and the Boa Fit System in baseball and softball cleats.

Introducing Next Generation Two-Strap Snowboard Bindings

December 13, 2024 Master Plan Communications

New Fase fast entry system enhances the locked-in feel of traditional two-strap bindings

« Previous 1 … 8 9 10 11 12 … 245 Next »

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SGB Today

Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners

Under Armour Replaces New Balance as University of Denver Partner

June 4, 2025

Culture Shift: Americans Are Ditching Fitness Influencers and Trusting Themselves

June 4, 2025

Nike Replaces Adidas as Sponsor of the UT San Antonio

June 3, 2025

New Balance Expands BC Partnership to Include Football

June 3, 2025

Birkenstock Introduces Self-Care Footwear Line at LA Pop-Up Shop

June 2, 2025

Report: Cross-Border E-Commerce Shipping Hits a Regulatory Wall

May 29, 2025

Adidas Renews Global Eyewear Licensing Deal with Marcolin Through 2032

May 28, 2025

E-Bikes: Rising Injury Risks for Riders of All Ages

May 27, 2025

Survey: Americans Are Willing to Sacrifice for the “Perfect” Vacation

May 22, 2025

Take a Video Tour of Wolverine Worldwide’s New Merrell and Saucony HQ

May 21, 2025

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