Archives: Press Releases

Revo and Lexus Join Forces to Launch Eyewear Collection

January 22, 2025 Revo

A collaboration celebrating the 40th Revo Anniversary and Lexus commitment to excellence

Altra Expands Athlete Roster

January 22, 2025 Big Fish Collective

The brand is thrilled to add trail runner Hans Troyer to the team.

Elevate Your Exploration with Danner x Brandblack

January 21, 2025 WH Inc.

Step into a world where timeless craftsmanship meets modern innovation

Explore Danner’s New Performance Heritage Apparel Collection

January 20, 2025 WH Inc.

Timeless style for the modern outdoor enthusiast

Arcteryx Relaunches Arcteryx Pro Brand

January 17, 2025 JAM Collective

Canadian brand doubles down on commitment to mountain professionals with Leaf and Professional lines

Ortovox W26 Apparel Delivers New Materials, Modern Fit

January 17, 2025 rygr

DownWool, MetaWool materials set new standards in freeride insulation and new North American style

Tifosi Optics Launches Vogel XC for Active Pursuits

January 15, 2025 Purple Orange LLC

The Vogel XC is the next iteration of the best-selling Vogel Series, known for its performance fit

Mountain Hardwear Welcomes New Snow Athletes for 2025

January 15, 2025 Sasquatch

Jake Kuzyk, Manon Loschi, Sean Pettit, Emma Crosby bring talent and passion to the mountains

Will Yakimas New OverNOut Vehicle Awnings Please Stand Up

January 14, 2025 Verde Brand Communications

New branding for popular vehicle awnings SlimShady and MajorShady 270 set to debut

Big Agnes Redefines Ultralight with HyperBead Fabric

January 14, 2025 Backbone Media

Innovative ultralight tent fabric delivers superior waterproofing and sustainability

Osprey Packs Balances Sustainability and Function For Fall

January 14, 2025 Turner

All-new Arcane Earth and Daylite LTD packs accompany expansions in the Aoede and 24/7 series

Dimension-Polyant Launches X-Pac Tactical Manta Fabrics

January 14, 2025 Fendler PR

Where lightweight meets durability and innovation meets reliability

Not Just Pink: Sweet Protection Debuts Limited Colorway

January 13, 2025 Meteorite PR

Sweet Protection limited-edition Candy Pink collection, featuring helmets and goggles

Max McGreevy Joins Original Penguin Golf As New Ambassador

January 13, 2025 RG Narrative

Original Penguin Golf announces that Max McGreevy is joining as its newest brand ambassador.

RC4 Noize Will Tune Your Turn

January 13, 2025 Press Forward

Fischer unveils revolutionary RC4 Noize ski collection for this coming season