Pelican Products, Inc. hired Monica Rigali as senior vice president of product and marketing. Most recently, Rigali was the vice president of global brand management at JanSport/VF Corp.

Rigali will oversee the planning, development and execution of Pelican Products’ marketing strategy and long-term product roadmap for all product categories.

“Monica brings tremendous depth and breadth of experience working with iconic global brands, and we are very fortunate to have someone of her caliber guiding our brand and product development efforts during this exciting time for the company,” said Phil Gyori, CEO at Pelican Products. “Her impressive track record of delivering insight-led solutions aligns with our commitment to innovation and our desire to continue to grow and evolve the Pelican brand.”

At JanSport/VF Corp, Rigali led product creation, marketing, merchandising, and global brand strategy. Before that, she held progressive leadership roles at Nike, where she spent over ten years, and at Fox Sports and Eagle Creek.