HanesBrands (HBI) secured a five-year extension of its current partnership with Texas Christian University (TCU), renewing the exclusive rights to manufacture and distribute Horned Frog fanwear in the mass retail channel.

HBI reported in a release that TCU is one of over two dozen elite schools with exclusive mass retail partnerships with HanesBrands, including Florida State, Penn State, the University of Michigan, Clemson University, and Auburn University. In addition, over a dozen leading universities have primary apparel partnerships with HanesBrands, including the University of North Carolina at Chapel Hill, the University of Cincinnati, The Ohio State University, and the University of Georgia.

“We’re proud to continue our support of TCU fans, students and alumni,” said John Fryer, president of Licensed Sports Apparel, HanesBrands, Inc. “TCU is known for its Texas-sized school spirit, exceptional athletics and devoted fanbase. It’s a thrill to be a part of this community, and we appreciate the opportunity to provide quality, innovative products to Horned Frog fans.”

The University’s exclusive licensing agent, CLC, completed the partnership extension.

“We are very proud to continue our relationship with HanesBrands. Our fan base has always provided positive feedback on the products produced by HanesBrands, including selection offerings, quality and price points. We have a lot of momentum in our athletics program, and that includes the demand for TCU apparel across the country,” said Ryan Peck, deputy athletics director for external affairs at TCU. “We are most appreciative of having TCU and HanesBrands synonymous with each other.”

Image courtesy Texas Christian University