Vision Fitness, a Johnson Health Tech brand and manufacturer of intuitive fitness equipment, reported it is ready to launch a full commercial line of strength equipment designed for value-conscious health clubs, hotels, and other vertical channels. The equipmentnt joins the existing cardio offering, which includes a full-commercial warranty.

The launch plan includes 32 new product introductions in 2024, shown at the company’s booth during the IHRSA tradeshow at the Los Angeles Convention Center. 

The first phase of the launch is a 14-piece collection of selectorized strength equipment, including seven single stations and seven dual stations. The second phase is a 16-piece plate-loaded and free-weight strength line, which will launch later in Q1. The third phase of the launch in 2024 will be two new cardio pieces, launching in Q2.

“We are incredibly excited to offer a full-commercial product line and expand our assortment, headlined by the brand-new selectorized strength line,” said Jeff Moser, senior director of sales. “Now, with our full collection of durable, intuitive strength units, Vision is a great choice for any fitness facility looking for reliability and value in their equipment, creating instant equity for the facility owner.”

Vision Fitness tested its new selectorized strength line with a matte black finish to “withstand over one million reps, more than four times the industry standard.” Open frame designs with color-coded adjustment points and exercise placards make it easy for exercisers of all levels to use. Converging, independent movements, fully enclosed weight stacks, and ergonomically sculpted pads are additional added features in the line.

In conjunction with the launch, Chris Torggler was named general manager of the U.S. Vision Commercial Group. Torggler brings 30 years of commercial fitness industry sales and product leadership to this new role. 

“Chris is the ideal person to lead the future development and expansion of the Vision Commercial line,” said Bob Zande, president of Johnson Health Tech Retail, Inc. “He joins us with a wealth of industry experience, having held senior leadership positions with other leading commercial fitness companies.”

“I am thrilled to be joining the Johnson Health Tech team in this new role, said Chris Torggler. “The new Vision product line is incredibly strong and represents a tremendous step forward for the brand. I’m excited to bring it to the market with Johnson and its strong team.”

The Vision Commercial product line is sold through the largest network of fitness dealers in the U.S., including Johnson Fitness and Wellness and Johnson Commercial Fitness, both divisions of Johnson Health Tech. 

Image courtesy Vision Fitness