Pnuma Outdoors and Heated Core hired Amber Liljestrand as brand manager. Liljestrand brings a “wealth of experience from her tenure at Bass Pro Shops, where she was the assistant merchant for Hunting and Tactical Apparel, overseeing design, development and promotion of proprietary brands while collaborating with major national brands.”

With a background in purchasing, business analytics, finance, and retail store management, Liljestrand is reportedly “well-equipped to drive the brand strategy and growth for Pnuma Outdoors and Heated Core.” Her passion for the outdoors and professional expertise “makes her a perfect fit for the team,” the company reported.

In her previous role, Liljestrand played a “pivotal role in shaping the identity and success of various brands.” The company continued, stating that her “dedication to innovation and customer satisfaction aligns seamlessly with Pnuma and Heated Core’s commitment to delivering premium outdoor gear and experiences.”

Liljestrand is an avid runner and outdoorswoman who is constantly seeking new adventures. Her passion for the outdoors extends beyond her professional life, making her a true embodiment of the brands she represents.

Liljestrand expressed her enthusiasm: “I am so excited to be joining the amazing team at Caza Outdoors. This company truly cares about its people and provides the best products and experiences for its customers. Being a part of the outdoor industry and having a hand in the evolution of Pnuma Outdoors and Heated Core is so rewarding, and I can’t wait!”

Images courtesy Pnuma Outdoors and Heated Core