Aloha Collection opened a new retail store in Malibu, CA. The 651-square-foot space is the company’s fifth U.S. location. The store is located in Malibu’s Country Mart and will reportedly be a permanent hub for “fostering connection within its global community,” in addition to serving as a “shopping destination for the local community, brand fans and travelers.”

Aloha Collection celebrated the Malibu store’s grand opening on May 4.

Founded in 2013 with one product, today the Aloha brand is sold worldwide. The company reports it is “beloved for their original Splash-Proof bags and accessories, from beach totes and duffle bags to pouches and crossbodies, uniquely combining style and function.”

In addition to several wholesale partnerships, the female-founded original splash-proof lifestyle brand operates four other stores in Newport Beach, CA; Encinitas, CA; Whalers Village, Maui, HI; and Waikiki, Honolulu, HI.

Image courtesy Aloha Collection