On Monday, TODAY's Natalie Morales will cross the Boston Marathon finish line in custom Adidas Energy Boost 2 thanks to a generous donation from Adidas Running to One Fund Boston. Thanks to the passion and support of thousands, Adidas raised and dona
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Trade Associations Call on Bangladesh to Lower Tariffs on Building Safety Imports
Trade associations representing the U.S. and Canadian apparel and retail industry sent a letter April 7 to the Prime Minister of Bangladesh urging the Bangladesh government to immediately eliminate duties on imports of building and fire safety equipment..
REI Foundation Grants Target Youth, Minority Engagement
The REI Foundation awarded a total of $410,000 to nonprofit programs dedicated to engaging younger and more diverse populations in the outdoors. Grant recipients include the Children & Nature Network (C&NN), Futuro Media Group, Outdoor Foundation and YMCA
Skechers Endorser Wins Boston Marathon
Skechers' star athlete, Meb Keflezighi on Monday won the Boston Marathon. Wearing the new Skechers GOmeb Speed 3 shoes, Keflezighi broke his personal record with a time of 2:08:37, and is the first American male to win the Boston Marathon since Greg
Innate Sees Big Opportunity Catering to Craft Brew Tribe
Innate, the Vancouver, BC designer of stainless steel food and drink containers, discovered tremendous opportunities for outdoor retailers while attending last week’s craft beer industry conference and trade show in Denver, CO…
JayBird Welcomes Lauren Fleshman as a Brand Ambassador
JayBird, the sports brand known for its wireless premium headphones, added professional runner Lauren Fleshman to the brand’s ambassador team…
Nuun Adds Olympian Kara Goucher as Ambassador
Nuun, the electrolyte sports drink, welcomed Olympian Kara Goucher to its portfolio of elite athletes. Goucher will also be a Nuun stakeholder and collaborator on product development…
Nike Partners with USATF
USA Track & Field (USATF) and Nike, Inc. announced an expansion of their partnership that will significantly increase support of USATF programs, athletes and competitive groups. The new partnership marks an ongoing commitment from Nike to the sport in a s
Skins Hires Florida Rep
Skins, the world’s leader in gradient compression sportswear, has announced the newest edition to the team, Eric Law, who will be serving as the new Florida representative. Eric will be based out of Tampa…
Vans Hires VP of Marketing
Vans announced that Fara Howard has joined Vans as global vice president of marketing, reporting to Vans President Kevin Bailey.
Howard joins Vans from Dell…
Utah Bike Summit Slated for April 25 in Salt Lake City
The sixth annual Utah Bike Summit will be held Friday, April 25, when citizens, riders, cycling advocates, government officials and representatives from some of the world's biggest bike brands will gather to discuss, plan and promote the efforts to m
Contour Selects Verde Brand Communications as Partner
Contour, LLC has appointed Verde Brand Communications to provide public relations and other services as it prepared to enter the point-of-view cameras market…
Michael Bloomberg to Spend $50 Million on Gun Control Group
Former New York mayor and gun control advocate Michael Bloomberg announced that he will spend $50 million to promote gun control efforts. Bloomberg told The New York Times that he plans on spending $50 million to build a “grass-roots network”
Bass Pro Shops to Open in Upstate South Carolina
Bass Pro Shops disclosed plans to open a new store in Spartanburg County, S.C.. The store, which will be the company's third in South Carolina, will be located between Greenville and Spartanburg on Interstate 85 at…
Antitrust Case Over NFL Hats Close to Decision
The National Football League may have violated antitrust laws in giving Reebok an exclusive hat deal, a federal judge ruled, on remand from the U.S. Supreme Court, according to Courthouse News Service…