ontour, LLC, a manufacturer of Point of View (POV) cameras, has appointed Verde Brand Communications as its agency of record.
The partnership allows Contour to focus on product innovation and distribution of its signature ‘form follows function’ cameras while Verde leads communication initiatives.
“As we formulated plans for re-entry into the POV market, it was important for us to team with a brand communications firm that has more than just a solid hold in the outdoor arena,” said Danny Lysenko, CEO of Contour.
“With Verde, we have a full-service partner that can help Contour cast a wider net through their broad market relationships, marketing know-how, social strategies and event planning expertise.”
“The design and quality of Contours’s cameras are world class,” said Kristin Carpenter-Ogden, founder and CEO of Verde. “As Contour moves forward we are focused on providing a fully integrated brand communications solution to support the re-launch of the POV industry’s original innovator.”
