The premium outdoor brand seeks to connect with families and Gen Z outdoor enthusiasts through the nonprofit and its extensive network of counselors and campers
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GSM Outdoors Acquires Mid-America Rod Company
Located in Arkansas, Mid-America Rod Company has been manufacturing fishing rods in the U.S. since 1976. The company manufactures its signature series of Virtus Rods and produces OEM rods for other companies.
TenCate Americas Appoints President of Sports Division
The manufacturer, distributor and installer of synthetic turf for sports and landscape applications, has appointed Marty Olinger as president of the Sports Division for its Americas operations.
Sea to Summit Relocates North American HQ and Warehouse
The warehouse increases the brand’s capacity to meet business demands and support product expansion. The new corporate headquarters includes an upgraded showroom.
Reima North America Appoints New Sales Director
Mayon Sargent was, most recently, an independent consultant for Skagit Investments. Previously, she was the director of sales for the West region at American Outdoor Brands. Before AOB, Sargent was VP of sales and marketing at Sierra Bullets and Barnes Bullets.
EXEC: Amer Sports Majority Owner Posts Strong Year of Growing Retail Sales in China
Anta Sports, which runs retail stores in China for the Anta brand, Fila, Descente, Kolon Sport, and was the 53 percent majority owner of Amer Sports at year-end, reported that revenue reached another high in 2023. Anta’s stake in Amer Sports was diluted to 43 percent after the Amer IPO in February.
Mammut Forges Strategic Alliances with North America’s Premier Ski Resorts for 2024/25 Season
Partnership expands to 12 resorts in North America, adding Grand Targhee, Telluride, Sun Valley, Snowbasin, and Revelstoke
Shimano North America Fishing Appoints Jason Livermore as SVP
As SVP, Livermore will reportedly oversee all operational teams, including sales, marketing, supply chain, e-business, and customer services.
American Outdoor Brands and Vista Outdoor/Bushnell Settle Patent Infringement Suit
American Outdoor Brands, Inc. reached an amicable settlement agreement with Vista Outdoor Sales, LLC and Bushnell Holdings, Inc. to settle pending patent litigation.
American Apparel Expands Reach in Australian and New Zealand Markets
American Apparel, owned by Gildan Activewear, is expanding its reach in the Australian and New Zealand markets, releasing its 2024 product line through a dedicated e-commerce website.
American Outdoor Brands Sees Flat Net Loss as Fiscal Q3 Sales Grow 5.0 Percent
Traditional channel net sales increased 8.1 percent year-over-year (YoY) to $28.5 million while e-commerce net sales increased 1.6 percent YoY to $24.9 million for the fiscal third quarter ended January 31.
EXEC: Amer Sports Expanding Winter Sports Production in Europe
The parent of the Salomon, Atomic and Armada ski brands noted a new Nordic ski factory is nearing completion in Bulgaria, while preparations have started on an Alpine binding factory in Romania.
EXEC: Amer Sports Sees Q4 Growth Slow as Wholesale Declines; Posts Adjusted Net Loss
The parent of Wilson Sports, Salomon and Arc’teryx said they saw an expected deceleration from third quarter and year-to-date comparative trends due to the supply chain related sales shift that occurred from the third quarter into the fourth quarter in 2022.
Swany America Snags 11-Year Smartwool Vet as VP of Sales
Todd Givnish is an industry veteran of the ski and outdoor verticals, having previously led Smartwool sales and marketing efforts for over a decade.
Amer Sports Prices and Increases New Private Notes Offering
The new size of the offering reflects an increase of $200 million in aggregate principal amount of the Notes from the previously announced offering size of $600 million.
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