L.E.K. Consulting’s First U.S. Footwear and Apparel Brand Heat Index* found that Nike was the most popular brand across athletic categories, while The North Face, Patagonia and Columbia paced the outdoor space. However, many newer brands gained traction and brand recognition that varied across genders and generations.
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EXEC: Academy Finds Footwear And Outdoors Drives Q1 Outperformance
Boosted by robust sales in the outdoors and footwear categories and higher merchandise margins, Academy Sports + Outdoors’ first-quarter earnings came well above Wall Street’s consensus estimates.
EXEC: DSW Benefits From Narrower And Deeper Buys
Designer Brands Inc. said sales at its flagship DSW chain continue to benefit from a “narrower and deeper” buying approach that focuses on the chain’s top 50 brands. Roger Rawlins, CEO, also told analysts that other brands are stepping up to make up for the loss of Nike in athletic categories.
NPD Group: Footwear Sales Decline In First Quarter
Up against last year’s stimulus-fueled comps, footwear industry unit sales and revenue both declined in the first quarter of 2022 versus the previous year, according to The NPD Group. U.S. footwear sales revenue fell by 3 percent, unit sales declined by 12 percent, as average prices increased by 11 percent.
Yue Yuen’s Sales Fall In March
Yue Yuen reported consolidated operating revenue fell 11.2 percent to $773.5 million in March dragged down by a steep decline at its Pou Sheng’s retail segment.
Survey: Athletic’s Teen Appeal Soars, Led By Nike, Lululemon
Athletic apparel mindshare reached record levels among teens in Piper Sandler’s Spring 2022 Taking Stock With Teens survey. Nike remained the dominant favorite apparel and footwear brand with teens. Among other active lifestyle brands, Lululemon, Crocs, Hey Dude, and Champion all strengthened their appeal, while Vans stood out for losing ground with the demographic.
Brand Finance Ranking Report: Nike Retains Top Spot As Most Valuable Brand
As a result of increased consumer demand for sportswear due to the pandemic, brands in the sector achieved significant value growth over the last year, according to the just-released Brand Finance Apparel 50 Report. Nike retains the top spot as the most valuable brand in the ranking since the rankings were instituted. Skechers and Li Ning were also among those growing significantly in value.
Supply Chain Woes Dominate Q4 Conference Call Discussion
This past holiday quarter was one of the rare periods that saw companies talking more about supply than demand on analyst calls. Most vendors in the active lifestyle space were able to navigate closed factories, port congestion and other logistics turbulence to deliver better-than-expected performances but many warned of continued pressure at least through the first half of 2022. Insights from Nike, Adidas, Columbia Sportswear, VF Corp., Callaway Golf, Crocs, and others are rounded up in today’s post
K-Swiss Appoints VP Of Marketing And Director Of E-Commerce
K-Swiss announced two new hires with the appointments of vice president of marketing, Anna Amador, and director of e-commerce, Kristina Barclay.
Steve Madden Appoints Two Board Members
Steve Madden announced the appointment of Arian Simone, president and chief executive officer of Fearless Fund, and Peter A. Davis, a footwear and apparel industry veteran, to its Board of Directors.
NPD Report: Athletic Footwear Revenues Expand 20 Percent In 2021
Annual revenue for the U.S. athletic footwear market grew by about 20 percent versus 2020, although growth slowed to mid-single-digits in the fourth quarter due to poor execution, supply chain delays, the end of stimulus payments, and a lack of newness in the market, according to The NPD Group.
Crocs Sees Hey Dude Reaching $1 Billion By 2024
At the ICR Conference 2022, Andrew Rees, Crocs’ CEO, took another stab at explaining the merits of its pending acquisition of Hey Dude, predicting the little-known casual footwear brand would reach $1 billion in sales by 2024, up from $580 million in 2021.
Active Lifestyle Stocks Churn Out Robust Gains in 2021
With many companies continuing to see benefits from changed behaviors due to the pandemic, the wide majority of active lifestyle stocks soared to new heights in 2021. Among the big winners were Academy Sports + Outdoors, up 113.3 percent; Dick’s Sporting Goods and Crocs, both ahead 104.6 percent; Shoe Carnival, 99.5 percent; Vista Outdoor, 93.9 percent; and Clarus Corp., up 80.0 percent.
Why Is Crocs Acquiring Hey Dude?
Shares of Crocs fell 11.6 percent last Thursday after the company announced plans to acquire casual shoemaker Hey Dude for a whopping $2.5 billion. On an analyst call, Crocs’ CEO Andrew Rees identified eight strategic advantages to the acquisition while analysts generally found more potential benefits than risks.
The Running Event Draws 200 Exhibitors
The Running Event, held last week in Austin, said it drew 200 exhibitors, marking a return after being canceled in 2020 due to the pandemic.
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