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EXEC: Piper Sandler’s Spring Survey Finds A Shift In Brands Winning With Teens

Converse, Crocs, Hoka, New Balance and On were among the brands in the active lifestyle space increasing their appeal with teens in Piper Sandler’s 45th semi-annual Taking Stock With Teens survey. Nike dominated teen mindshare in both footwear and apparel but lost appeal in performance offerings while Adidas, Under Armour and Vans all lost ground with teens.

EXEC: Academy Sees Value Focus Driving Share Gains In 2023

Academy Sports + Outdoors saw fourth-quarter sales come in below plan due in part to weakness in the hunt category,  but strength in apparel and footwear as well as lower freight costs helped earnings easily top analyst targets. Officials also gave an upbeat outlook for 2023 due to improved inventory content, healthy demand across most categories and the benefit of its value positioning in a more-challenged economic climate.

2023 ICR: Crocs Expects Newness To Drive 2023 Growth

In a session at the 2023 ICR Conference, Crocs Inc.’s CEO Andrew Rees said the return of significant new product introductions for both the Crocs and Hey Dude brands is expected to stimulate growth in 2023 after innovation efforts were challenged over the pandemic.

Exec: Active Lifestyle Stocks Face Turbulence In 2022

The majority of stocks in the active lifestyle space took it on the chin in 2022 as broader stock markets in the U.S. saw their worst performance since the 2008 financial crisis. Stocks managing gains included Academy Sports + Outdoors, Deckers Outdoor, Dick’s Sporting Goods, Xponential Fitness, and TJX Cos.

SGB 2022 Year In Review: Executive Shuffle

The new heads of Adidas, Asics, Caleres, Decathlon, DSW, Foot Locker, IFit, Peloton, Under Armour, Reebok, The North Face, and Vans were among the major C-suite moves that recast leadership across the active lifestyle industry in 2022. Below are the notable executive changes SGB reported on in 2022.

EXEC: Cowen Delivers Weak Holiday Forecast

Cowen issued a report offering a dismal view of holiday spending as it sees trends across discretionary spending weakening and inventories reaching peak levels to drive markdown pressures. The investment firm said it’s “cautious” on third-quarter and fourth-quarter guidance for Under Armour, Burlington Stores, Adidas, Allbirds, Hanesbrands, Puma, PVH, Skechers, and Figs. 

EXEC: Academy Sports Remains Upbeat On Second Half

Shares of Academy Sports and Outdoors, Inc. rallied 14 percent on Tuesday after the sporting goods chain reported second-quarter earnings that topped Wall Street’s consensus estimates on strength in sports & recreation and improved merchandise margins. Academy officials reiterated its guidance for the year as the retailer’s momentum continues.

Active Lifestyle Stocks Lose Ground In First Six Months Of 2022

The majority of active lifestyle stocks underperformed the broader stock market in the first six months of 2022 after outperforming many indexes over the last two years. Only three—Academy Sports & Outdoors, Caleres and Emerald Holding—of the 76 stocks tracked by S.G.B. Executive showed gains.