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Snow Season Dragged Down By Brutal March Results

Hit by a double-whammy of closures of stores and resorts to slow the spread of the coronavirus, sales across the snowsports industry were down 43 percent in dollars and 45 percent in units in the month of March according to SIA’s U.S. Snow Industry Retail Market Report. The tough month caused the snow industry to show a near mid-single-digit decline for the 19/20 snow season.

Aisle Talk Week Of June 8, 2020

On Monday, NYC started to reopen 100 days after the city reported its first case of the coronavirus. As the epicenter of the outbreak here in the U.S., many stores are offering curbside and in-store pickup. More top National Stories and the Latest Headlines across the Active Lifestyle Market during the week of June 8, 2020 follow in this week’s reporting in the SGB Updates.

Footwear Sales Show Steep Decline In April

Hoka One One and On Running ran counter to the market by generating gains in April despite sharp declines overall due to store closures in response to the pandemic, according to The NPD Group.

NPD: Leisure Footwear Sales Slump 15 Percent In First Quarter

U.S. sales of leisure footwear, which includes many of the industry’s athletic-lifestyle and outdoor categories, were down 15 percent in the first quarter, according to the NPD Group. Fashion footwear tumbled 24 percent and the smaller sport-specific performance footwear category declined 19 percent.

Survey: Teens Still Embracing Sneaker Culture

Sneaker culture is alive and well among teenagers, especially males, even as teens’ overall spending has declined amid the coronavirus, which has quickly become one of their top concerns. That was one of many key takeaways from investment bank Piper Sandler, which published its semi-annual Taking Stock With Teens Survey this week.

Which Public Companies Will Emerge Strongest From COVID-19 Crisis?

How are active-lifestyle brands like Crocs, Nike and Lululemon plus retailers like Dick’s, Foot Locker and Hibbett navigating the coronavirus? Susquehanna’s most recent note says that the current crisis is weighing on all businesses, but some are better positioned than others. Here’s their ranking of 19 public companies based on who will emerge the strongest from this crisis.

March 27 Coronavirus Notebook: Crisis Brings Out The Best In Brands

For this latest installment of the Coronavirus Notebook, SGB Executive looks at the myriad contributions from brands across the active-lifestyle marketplace in response to the COVID-19 pandemic, including pivoting production lines to make personal protective equipment, providing gear for first responders and making cash donations.

March 18 Coronavirus Notebook: A Few ‘Winners’ Emerge

The chaos that coronavirus is causing across the active lifestyle marketplace is unprecedented. And while it’s hard to claim any “winners” when an outbreak such as Covid-19 is wreaking so much havoc on everyday life, a couple of categories in this space stand to benefit—firearms and at-home fitness manufacturers.