PMI Worldwide announced Terence Reilly has been appointed as global president for the company’s Stanley brand, reporting to CEO Bob Keller.

Reilly, shown bottom right, will lead global brand, sales, marketing, e-commerce and product design for the Stanley family of products sold around the world. He will also oversee PMI’s private label division.

“To lead an iconic 107-year-old brand with both a rich history and passionate and loyal following is a dream come true,” said Reilly. “Stanley products have long been known for their durability and are perfect for any adventure and I’m looking forward to this new exciting adventure.  It is an honor to join my new colleagues as we shape our bright future, expand global brand awareness and bring innovation to new markets.”

Reilly joins Stanley after seven years with Crocs, most recently as its chief marketing officer, where he led the brand’s resurgence with innovative marketing, social media excellence, collaborations and celebrity partnerships. Reilly has also held numerous leadership positions, most notably with Famous Footwear, American Express and Prudential Financial.