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Alterra Mountain Company Releases First Impact Report

Alterra Mountain Company released its first Impact Report focused on four core pillars—Prioritizing People, Protecting the Planet, Investing in Community, and Operating Responsibly. The report lays out a roadmap to further implement the company’s new social responsibility platform, Forward Stance, to make positive impacts across all company operations. To read more, go here.

Alterra Mountain Company Releases Its First Impact Report

DENVER, CO, June 7, 2023 – Alterra Mountain Company reinforced its commitment to social responsibility, unveiling its first Impact Report. Focused on four core pillars – Prioritizing People, Protecting the Planet, Investing in Community, and Operating Responsibly – the report lays out a roadmap to further implement the company’s new social responsibility platform, Forward Stance, […]

Alterra Mountain’s Debt Ratings Upgraded

S&P Global Ratings raised its issuer credit rating on Alterra Mountain Co. to ‘B+’ from ‘B’ due to its improving leverage. S&P said it believes Alterra Mountain Co. will be able to sustain total leverage well below 6x even though S&P’S baseline assumption is for the U.S. economy to enter a shallow recession in early 2023.

Smith Expands Partnership With Alterra Mountain Company

Smith announced it renewed and expanded its partnership with Alterra Mountain Company as the exclusive product sponsor of eyewear and helmets among 15 Alterra-owned resorts across North America, targeting a multi-season approach to provide resort visitors protective gear, including Smith’s snow and bike helmets and the brand’s proprietary ChromaPop lens technology across sunglasses and goggles. […]

Smith Expands Partnership With Alterra Mountain Company

Smith announced it renewed and expanded its partnership with Alterra Mountain Company as the exclusive product sponsor of eyewear and helmets among 15 Alterra-owned resorts across North America targeting a multi-season approach to provide resort visitors protective gear, including Smith’s snow and bike helmets and the brand’s proprietary ChromaPop lens technology across sunglasses and goggles. […]

Alterra Mountain Company Announces CEO Transition

Alterra Mountain Company announced that Jared Smith, company president, will be promoted to CEO effective August 1, 2022. At that time, Rusty Gregory, the current CEO, will step back from day-to-day operations to become its board vice-chairman.

Alterra Mountain Company Introduces Ikon Pass Travel

New for Winter 2021/22, Alterra Mountain Company has introduced Ikon Pass Travel, a travel planning service that offers exclusive to Ikon pass holders the option to book adventure travel across Ikon Pass destinations. With Ikon Pass Travel, Ikon pass holders log into their account and can review/compare airfare, hotels and activities across Ikon Pass destinations […]