Alterra Mountain Company acquired Ski Butlers, a ski equipment rental and delivery service headquartered in Utah.
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Alterra Mountain Company Expands Social Responsibility Team
Alterra Mountain Company expanded its Social Responsibility team, focused on the company’s three pillars of Sustainability, DEI and Community.
Smith Expands Partnership With Alterra Mountain Company
Smith announced it renewed and expanded its partnership with Alterra Mountain Company as the exclusive product sponsor of eyewear and helmets among 15 Alterra-owned resorts across North America, targeting a multi-season approach to provide resort visitors protective gear, including Smith’s snow and bike helmets and the brand’s proprietary ChromaPop lens technology across sunglasses and goggles. […]
Smith Expands Partnership With Alterra Mountain Company
Smith announced it renewed and expanded its partnership with Alterra Mountain Company as the exclusive product sponsor of eyewear and helmets among 15 Alterra-owned resorts across North America targeting a multi-season approach to provide resort visitors protective gear, including Smith’s snow and bike helmets and the brand’s proprietary ChromaPop lens technology across sunglasses and goggles. […]
Alterra Mountain Names New President And COO of Deer Valley Resort
Alterra Mountain Company announced that Todd Bennett had been selected as president and chief operating officer of Deer Valley Resort in Utah, effective August 1, 2022.
Alterra Mountain Company Announces CEO Transition
Alterra Mountain Company announced that Jared Smith, company president, will be promoted to CEO effective August 1, 2022. At that time, Rusty Gregory, the current CEO, will step back from day-to-day operations to become its board vice-chairman.
Alterra Mountain Company Introduces Ikon Pass Travel
New for Winter 2021/22, Alterra Mountain Company has introduced Ikon Pass Travel, a travel planning service that offers exclusive to Ikon pass holders the option to book adventure travel across Ikon Pass destinations. With Ikon Pass Travel, Ikon pass holders log into their account and can review/compare airfare, hotels and activities across Ikon Pass destinations […]
Alterra Mountain Company Introduces Ikon Pass Travel
New for Winter 2021/22, Alterra Mountain Company has introduced Ikon Pass Travel, a travel planning service that offers exclusive to Ikon pass holders the option to book adventure travel across Ikon Pass destinations. With Ikon Pass Travel, Ikon pass holders log into their account and can review/compare airfare, hotels and activities across Ikon Pass destinations […]
Dakine’s Limited-Edition Collection Expands Partnership With Alterra Mountain Company
Further expanding its four-year partnership with Alterra Mountain Company, Dakine launched its limited-edition Ikon Pass collection to include men’s and women’s Excursion Gloves and the Heli Pro 24L Backpack. “Dakine and Alterra Mountain Company share a fundamental goal to help skiers and snowboarders have another ‘best day’ on the mountain. With this ethos in mind, […]
Alterra Mountain Company & Dakine Unveil Exclusive Ikon Pass Collection
Denver, CO, October 21, 2021 — Further expanding their four-year partnership, Alterra Mountain Company and Dakine are launching an exclusive, limited Ikon Pass collection. After outfitting bike park employees and select on-mountain winter staff at Alterra Mountain Company’s 15 North American mountain destinations, Dakine is bringing its technical gear to the Ikon Pass community on […]
Alterra Mountain Company Acquires Purcell Heli-Skiing
Alterra Mountain Company announced it has purchased Purcell Heli-Skiing in British Columbia, Canada. The company will be incorporated into its mountain experience, CMH Heli-Skiing & Summer Adventures.
Alterra Names New President & COO Squaw Valley Alpine Meadow
Alterra Mountain Company has hired Dee Byrne as the new president & COO of Squaw Valley Alpine Meadows based in Olympic Valley, CA, effective immediately.
Alterra Mountain Company Names President & COO For Mammoth And June Mountain Resorts
Alterra Mountain Company announced that Ron Cohen, Esquire, current president and chief operating officer, Squaw Valley Alpine Meadows, would return to Mammoth Mountain and June Mountain as president and chief operating officer, effective immediately.
Alterra Mountain Company Names President & COO, CMH Heli-Skiing & Summer Adventures In Western Canada
Alterra Mountain Company announced that Rob Rohn had been named President & COO of CMH Heli-Skiing & Summer Adventures based in Banff, Alberta, Canada, effective immediately.
Alterra Mountain Company Names President
Alterra Mountain Company announced that Jared Smith had been selected as President effective June 7, 2021.
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