Alterra Mountain Co. announced Tuesday that Smartwool has been named the official Merino wool base layer, underwear and sock of all 14 Alterra Mountain destinations throughout North America. (Read More)
Alterra Mountain Co. announced Monday that the company has closed on the purchase of Crystal Mountain Resort in Washington, bringing the company’s total to 14 year-round mountain destinations throughout North America, including the world’s largest heli-skiing operation. (Read More)
With the recent announcement of Alterra Mountain Co.’s intent to purchase Crystal Mountain Resort in Washington, Frank DeBerry, currently of Snowshoe Mountain, will be named president and COO of the destination upon the closing of the transaction. (Read More)
Alterra Mountain Company announced that the company has entered into an agreement to purchase Crystal Mountain Resort in Washington. (Read More)
Alterra Mountain Co. has appointed Kat Jobanputra to the position of senior vice president of retail/rental. Jobanputra has more than 30 years of experience in the resort retail/rental industry. (Read More)
Alterra Mountain Co. has added Thredbo in New South Wales, Australia, to the Ikon Pass, bringing the pass total to more than 64,000 acres at 27 mountain destinations across the globe. (Read More)
Alterra Mountain Company entered into an agreement to purchase Solitude Mountain Resort in Utah, which would bring the company’s total to 13 year-round mountain destinations throughout North America, including the world’s largest heli-skiing operation. (Read More)
Alterra Mountain Company, the owners of Steamboat, Deer Valley, Mammoth Mountain, Squaw Valley and several other resorts, announced the appointment of Rusty Gregory as chief executive officer. (Read More)
The joint venture of affiliates of KSL Capital Partners and Henry Crown and Company that curated 12 premier destinations in North America, now has a name: Alterra Mountain Company. (Read More)
Ikon Pass announced its Ikon Pass First Tracks, a free benefit for Ikon Pass holders for Winter 2021/22. Currently, Steamboat, Winter Park Resort, Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain, Big Bear Mountain... (Read More)
The Ikon Pass expanded its access and terrain in the Pacific Northwest with the addition of Schweitzer in Idaho. Ikon Pass holders can now take access 45 destinations for the 2021/22 winter season. Schweitzer is located in the... (Read More)
Additional spring benefits continue for Ikon Pass holders at Solitude Mountain Resort in Utah with its just-announced Spring Back Bonus Days, April 22-25, 2021. Solitude was originally scheduled to close for the season on April... (Read More)
The Top National stories and the Latest headlines across the Active Lifestyle Market for the week of April 12, 2021 covered in the SGB Updates and delivered to your inbox every business day. (Read More)
The Top National stories and the Latest headlines across the Active Lifestyle Market for the week of April 5, 2021 covered in the SGB Updates and delivered to your inbox every business day. (Read More)
Ikon Pass announces increased spring skiing benefits for its 2021/22 Ikon Pass holders. Skiers and riders can now access Mammoth Mountain, June Mountain, Big Bear Mountain Resort, and Squaw Valley Alpine Meadows in California,... (Read More)
The Top National stories and the Latest headlines across the Active Lifestyle Market for the week of February 8, 2021 covered in the SGB Updates and delivered to your inbox every business day. (Read More)
The Top National stories and the Latest headlines across the Active Lifestyle Market for the week of January 25, 2021 covered in the SGB Updates and delivered to your inbox every business day. (Read More)
The Top National stories and the Latest headlines across the Active Lifestyle Market for the week... (Read More)
The Top National stories and the Latest headlines across the Active Lifestyle Market for the week of October 5, 2020, covered in the SGB Updates and delivered to your inbox every business day. (Read More)
Ikon Pass is joining forces with American Forests for Shred for Sustainability, a program that invites Ikon Pass holders to help create healthy and resilient forests throughout North America. Ikon Pass holders are encouraged to... (Read More)