Alterra Mountain Company announces its plans to invest $207 million in capital improvements for the upcoming year, including transformational base area and on-mountain developments at Steamboat, Deer Valley Resort, Squaw Valley Alpine Meadows and Mammoth Mountain. (Read More)
Alterra Mountain Company announced the promotion of Mark Brownlie, current president of Mammoth Mountain and June Mountain and regional chief operating officer (RCOO), Western Region, to chief operating officer, Resorts for Alterra Mountain Company. (Read More)
Dakine announced a new four-year partnership, naming Dakine the official glove and bag partner of Alterra Mountain Company’s 15 North American mountain destinations. This partnership will be activated year-round to support all winter and summer on-mountain activities at each Alterra Mountain Company destination. (Read More)
Alterra Mountain Company and the Coca-Cola Company announced a new multi-year partnership agreement designed to enhance its on-site guest experience. The partnership will expand to new destinations within Alterra Mountain company’s portfolio and build on its relationship between Alterra Mountain Company’s destinations in North America and the Coca-Cola Company. (Read More)
Honey Stinger has entered into a two-year partnership with Alterra Mountain Company, the owner and operator of 15 North American mountain destinations. (Read More)
Seventh Generation* today announced a five-year partnership with Alterra Mountain Company. Under the agreement, Seventh Generation will provide a full range of professional cleaning and disinfectant products. Starting this... (Read More)
Moody's Investors Service downgraded Alterra Mountain Company's corporate family rating (CFR) to B2 from B1 and probability of default rating (PDR) to B2-PD from B1-PD. (Read More)
Alterra Mountain Company CEO, Rusty Gregory, has announced leadership promotions and organizational changes. (Read More)
Alterra Mountain Company plans to limit daily lift tickets, prioritize access for season pass holders, eliminate walk-up window sales and discontinue the sale of most undated lift ticket products due to COVID-19 as part of its strategy to prepare for its 20/21 Winter operations. (Read More)
Alterra Mountain Company announced the promotion of Adam Knox as Executive Vice President and Chief Financial Officer. Knox most recently served as the Senior VP, Strategy & Corporate Development. (Read More)
Denver, CO-based ski resort owner and operator Alterra Mountain Co. has enacted a series of measures from layoffs to pay cuts to reducing capital expenditures as an aggressive reaction to “zero revenue for the foreseeable future,” CEO Rusty Gregory told employees in a companywide email sent over the weekend. (Read More)
Alterra Mountain Co. has suspended operations at its 15 North American ski resorts, starting the morning of Sunday, March 15, until further notice, according to CEO Rusty Gregory. (Read More)
Alterra Mountain Co. on Tuesday announced its plans to invest $223 million in capital improvements across its 15 North American mountain destinations for the upcoming year to enhance the guest experience. (Read More)
TripHero today announced its partnership with Alterra Mountain Company. Designed to elevate the guest experience at nine Alterra Mountain Company destinations. (Read More)
Alterra Mountain Co. announced that it has closed on the purchase of Sugarbush Resort in Vermont, bringing the company’s total year-round mountain destinations to 15 throughout North America, including the largest heli-skiing operation. (Read More)
What the active lifestyle marketplace lacked in M&A volume last month, it made up for in impact thanks to three industry-shifting deals that are sure to resonate with businesses and consumers alike. In our November M&A Roundup, SGB recaps the moves made by Snowsports Industries America, Alterra Mountain Co. and Fitbit Inc. (Read More)
Alterra Mountain Co. on Wednesday announced that it has entered into an agreement to purchase Sugarbush Resort in Vermont, which will bring the company’s total to 15 year-round mountain destinations throughout North America, including the world’s largest heli-skiing operation. Financial terms of the deal weren't disclosed. (Read More)
Denver, CO-based Alterra Mountain Co. said it will invest $181 million in capital improvements across its 14 North American mountain destinations for the upcoming year. (Read More)
Erik Forsell, Alterra Mountain Co.’s chief marketing officer, spoke with SGB Media at Outdoor Retailer Snow Show about a range of topics, including Ikon Pass usage trends, if Alterra measures itself against Vail Resorts, ongoing resort consolidation and how industry stakeholders can help drive ski/snowboard participation. (Read More)
Alterra Mountain Company and The North Face have signed a 5-year retail, uniform and sponsorship agreement, making The North Face the official winter uniform outerwear partner of select Alterra Mountain Company destinations. (Read More)