Alterra Closes On Snow Valley Mountain Resort Acquisition
SGB UpdatesAlterra Mountain Company closed on the purchase of Snow Valley Mountain Resort, adding another Southern California destination to its regional portfolio. (Read More)
Posted by SGB Media | January 20, 2023 | Outdoor, SGB Updates, Update
SGB UpdatesAlterra Mountain Company closed on the purchase of Snow Valley Mountain Resort, adding another Southern California destination to its regional portfolio. (Read More)
Posted by SGB Media | October 13, 2022 | Outdoor, SGB Updates, Update
SGB UpdatesS&P Global Ratings raised its issuer credit rating on Alterra Mountain Co. to 'B+' from 'B' due to its improving leverage. S&P said it believes Alterra Mountain Co. will be able to sustain total leverage well below 6x even though S&P'S baseline assumption is for the U.S. economy to enter a shallow recession in early 2023. (Read More)
Posted by SGB Media | September 9, 2022 | Outdoor, SGB Updates, Update
SGB UpdatesAlterra Mountain Company acquired Ski Butlers, a ski equipment rental and delivery service headquartered in Utah. (Read More)
Posted by SGB Media | August 16, 2022 | Outdoor, SGB Updates, Update
SGB UpdatesAlterra Mountain Company expanded its Social Responsibility team, focused on the company's three pillars of Sustainability, DEI and Community. (Read More)
Posted by SGB Media | July 29, 2022
PR Partner Press ReleaseSmith announced it renewed and expanded its partnership with Alterra Mountain Company as the... (Read More)
Posted by SGB Media | July 14, 2022 | Outdoor, SGB Updates, Update
SGB UpdatesAlterra Mountain Company announced that Todd Bennett had been selected as president and chief operating officer of Deer Valley Resort in Utah, effective August 1, 2022. (Read More)
Posted by Teresa Hartford | May 25, 2022 | Outdoor, SGB Updates, Update
SGB UpdatesAlterra Mountain Company announced that Jared Smith, company president, will be promoted to CEO effective August 1, 2022. At that time, Rusty Gregory, the current CEO, will step back from day-to-day operations to become its board vice-chairman. (Read More)
Posted by SGB Media | January 5, 2022
PR Partner Press ReleaseNew for Winter 2021/22, Alterra Mountain Company has introduced Ikon Pass Travel, a travel planning service that offers exclusive to Ikon pass holders the option to book adventure travel across Ikon Pass destinations. With Ikon... (Read More)
Posted by SGB Media | October 22, 2021
PR Partner Press ReleaseFurther expanding its four-year partnership with Alterra Mountain Company, Dakine launched its limited-edition Ikon Pass collection to include men’s and women’s Excursion Gloves and the Heli Pro 24L Backpack. “Dakine and Alterra... (Read More)
Posted by SGB Media | August 30, 2021 | Outdoor, SGB Updates, Update
SGB UpdatesAlterra Mountain Company announced it has purchased Purcell Heli-Skiing in British Columbia, Canada. The company will be incorporated into its mountain experience, CMH Heli-Skiing & Summer Adventures. (Read More)
Posted by SGB Media | August 10, 2021 | Outdoor, SGB Updates, Update
SGB UpdatesAlterra Mountain Company has hired Dee Byrne as the new president & COO of Squaw Valley Alpine Meadows based in Olympic Valley, CA, effective immediately. (Read More)
Posted by SGB Media | June 14, 2021 | Outdoor, SGB Updates, Update
SGB UpdatesAlterra Mountain Company announced that Ron Cohen, Esquire, current president and chief operating officer, Squaw Valley Alpine Meadows, would return to Mammoth Mountain and June Mountain as president and chief operating officer, effective immediately. (Read More)
Posted by SGB Media | June 3, 2021 | Outdoor, SGB Updates, Update
SGB UpdatesAlterra Mountain Company announced that Rob Rohn had been named President & COO of CMH Heli-Skiing & Summer Adventures based in Banff, Alberta, Canada, effective immediately. (Read More)
Posted by SGB Media | June 1, 2021 | Outdoor, SGB Updates, Update
SGB UpdatesAlterra Mountain Company announced that Jared Smith had been selected as President effective June 7, 2021. (Read More)
Posted by SGB Media | May 24, 2021
PR Partner Press ReleaseAlterra Mountain Company announced it has established the Alterra Mountain Company Community Foundation, a public charity created to offer financial support to North American communities where it operates. Alterra Mountain... (Read More)
Posted by SGB Media | May 20, 2021 | Outdoor, SGB Updates, Update
SGB UpdatesAlterra Mountain Company announced that Amber Broadaway has been selected as President & Chief Operating Officer of Solitude Mountain Resort in Utah. (Read More)
Posted by SGB Media | April 12, 2021 | Outdoor, SGB Updates, Update
SGB UpdatesAlterra Mountain Company announces its plans to invest $207 million in capital improvements for the upcoming year, including transformational base area and on-mountain developments at Steamboat, Deer Valley Resort, Squaw Valley Alpine Meadows and Mammoth Mountain. (Read More)
Posted by SGB Media | April 5, 2021 | Outdoor, SGB Updates, Update
SGB UpdatesAlterra Mountain Company announced the promotion of Mark Brownlie, current president of Mammoth Mountain and June Mountain and regional chief operating officer (RCOO), Western Region, to chief operating officer, Resorts for Alterra Mountain Company. (Read More)
Posted by SGB Media | February 11, 2021 | Apparel, Outdoor, SGB Updates, Sports/Fitness, Update
SGB UpdatesDakine announced a new four-year partnership, naming Dakine the official glove and bag partner of Alterra Mountain Company’s 15 North American mountain destinations. This partnership will be activated year-round to support all winter and summer on-mountain activities at each Alterra Mountain Company destination. (Read More)
Posted by SGB Media | February 3, 2021 | SGB Updates, Update
SGB UpdatesAlterra Mountain Company and the Coca-Cola Company announced a new multi-year partnership agreement designed to enhance its on-site guest experience. The partnership will expand to new destinations within Alterra Mountain company’s portfolio and build on its relationship between Alterra Mountain Company’s destinations in North America and the Coca-Cola Company. (Read More)