Alterra Closes On Snow Valley Mountain Resort Acquisition
SGB UpdatesAlterra Mountain Company closed on the purchase of Snow Valley Mountain Resort, adding another Southern California destination to its regional portfolio. (Read More)
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Alterra Mountain’s Debt Ratings Upgraded
SGB UpdatesS&P Global Ratings raised its issuer credit rating on Alterra Mountain Co. to 'B+' from 'B' due to its improving leverage. S&P said it believes Alterra Mountain Co. will be able to sustain total leverage well below 6x even though S&P'S baseline assumption is for the U.S. economy to enter a shallow recession in early 2023. (Read More)
Alterra Mountain Company Acquires Ski Butlers
SGB UpdatesAlterra Mountain Company acquired Ski Butlers, a ski equipment rental and delivery service headquartered in Utah. (Read More)
Alterra Mountain Company Expands Social Responsibility Team
SGB UpdatesAlterra Mountain Company expanded its Social Responsibility team, focused on the company's three pillars of Sustainability, DEI and Community. (Read More)
Smith Expands Partnership With Alterra Mountain Company
PR Partner Press ReleaseSmith announced it renewed and expanded its partnership with Alterra Mountain Company as the... (Read More)
Alterra Mountain Names New President And COO of Deer Valley Resort
SGB UpdatesAlterra Mountain Company announced that Todd Bennett had been selected as president and chief operating officer of Deer Valley Resort in Utah, effective August 1, 2022. (Read More)
Alterra Mountain Company Announces CEO Transition
SGB UpdatesAlterra Mountain Company announced that Jared Smith, company president, will be promoted to CEO effective August 1, 2022. At that time, Rusty Gregory, the current CEO, will step back from day-to-day operations to become its board vice-chairman. (Read More)
Alterra Mountain Company Introduces Ikon Pass Travel
PR Partner Press ReleaseNew for Winter 2021/22, Alterra Mountain Company has introduced Ikon Pass Travel, a travel planning service that offers exclusive to Ikon pass holders the option to book adventure travel across Ikon Pass destinations. With Ikon... (Read More)
Dakine’s Limited-Edition Collection Expands Partnership With Alterra Mountain Company
PR Partner Press ReleaseFurther expanding its four-year partnership with Alterra Mountain Company, Dakine launched its limited-edition Ikon Pass collection to include men’s and women’s Excursion Gloves and the Heli Pro 24L Backpack. “Dakine and Alterra... (Read More)
Alterra Mountain Company Acquires Purcell Heli-Skiing
SGB UpdatesAlterra Mountain Company announced it has purchased Purcell Heli-Skiing in British Columbia, Canada. The company will be incorporated into its mountain experience, CMH Heli-Skiing & Summer Adventures. (Read More)
Alterra Names New President & COO Squaw Valley Alpine Meadow
SGB UpdatesAlterra Mountain Company has hired Dee Byrne as the new president & COO of Squaw Valley Alpine Meadows based in Olympic Valley, CA, effective immediately. (Read More)
Alterra Mountain Company Names President & COO For Mammoth And June Mountain Resorts
SGB UpdatesAlterra Mountain Company announced that Ron Cohen, Esquire, current president and chief operating officer, Squaw Valley Alpine Meadows, would return to Mammoth Mountain and June Mountain as president and chief operating officer, effective immediately. (Read More)
Alterra Mountain Company Names President & COO, CMH Heli-Skiing & Summer Adventures In Western Canada
SGB UpdatesAlterra Mountain Company announced that Rob Rohn had been named President & COO of CMH Heli-Skiing & Summer Adventures based in Banff, Alberta, Canada, effective immediately. (Read More)
Alterra Mountain Company Names President
SGB UpdatesAlterra Mountain Company announced that Jared Smith had been selected as President effective June 7, 2021. (Read More)
Alterra Mountain Company Community Foundation Supports Communities In Need Where It Operates In North America
PR Partner Press ReleaseAlterra Mountain Company announced it has established the Alterra Mountain Company Community Foundation, a public charity created to offer financial support to North American communities where it operates. Alterra Mountain... (Read More)
Alterra Mountain Company Names New President and COO Of Solitude Mountain Resort
SGB UpdatesAlterra Mountain Company announced that Amber Broadaway has been selected as President & Chief Operating Officer of Solitude Mountain Resort in Utah. (Read More)
Alterra Mountain Company Announces $207 Million In Improvements
SGB UpdatesAlterra Mountain Company announces its plans to invest $207 million in capital improvements for the upcoming year, including transformational base area and on-mountain developments at Steamboat, Deer Valley Resort, Squaw Valley Alpine Meadows and Mammoth Mountain. (Read More)
Alterra Mountain Company Appoints COO, Resorts
SGB UpdatesAlterra Mountain Company announced the promotion of Mark Brownlie, current president of Mammoth Mountain and June Mountain and regional chief operating officer (RCOO), Western Region, to chief operating officer, Resorts for Alterra Mountain Company. (Read More)
Alterra Mountain Company Names Dakine Official North American Partner
SGB UpdatesDakine announced a new four-year partnership, naming Dakine the official glove and bag partner of Alterra Mountain Company’s 15 North American mountain destinations. This partnership will be activated year-round to support all winter and summer on-mountain activities at each Alterra Mountain Company destination. (Read More)
Alterra Mountain Company And Coca-Cola Announce New Multi-Year Partnership Agreement
SGB UpdatesAlterra Mountain Company and the Coca-Cola Company announced a new multi-year partnership agreement designed to enhance its on-site guest experience. The partnership will expand to new destinations within Alterra Mountain company’s portfolio and build on its relationship between Alterra Mountain Company’s destinations in North America and the Coca-Cola Company. (Read More)