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Alterra Mountain Co. Suspends Operations At North American Ski Resorts

March 15, 2020 SGB Update

Alterra Mountain Co. has suspended operations at its 15 North American ski resorts, starting the morning of Sunday, March 15, until further notice, according to CEO Rusty Gregory.

Alterra Announces $223M In Capital Improvements For 2020/21 Season

March 10, 2020 SGB Update

Alterra Mountain Co. on Tuesday announced its plans to invest $223 million in capital improvements across its 15 North American mountain destinations for the upcoming year to enhance the guest experience.

Alterra Mountain Company Announces Partnership With TripHero

February 6, 2020 SGB Update

TripHero today announced its partnership with Alterra Mountain Company. Designed to elevate the guest experience at nine Alterra Mountain Company destinations.

Alterra Mountain Company Closes On Sugarbush Resort In Vermont

January 15, 2020 SGB Update

Alterra Mountain Co. announced that it has closed on the purchase of Sugarbush Resort in Vermont, bringing the company’s total year-round mountain destinations to 15 throughout North America, including the largest heli-skiing operation.

November M&A Roundup: SIA, Alterra, Fitbit And More

December 2, 2019 SGB Executive

What the active lifestyle marketplace lacked in M&A volume last month, it made up for in impact thanks to three industry-shifting deals that are sure to resonate with businesses and consumers alike. In our November M&A Roundup, SGB recaps the moves made by Snowsports Industries America, Alterra Mountain Co. and Fitbit Inc.

Alterra Mountain Company To Acquire Sugarbush Resort In Vermont

November 13, 2019 SGB Update

Alterra Mountain Co. on Wednesday announced that it has entered into an agreement to purchase Sugarbush Resort in Vermont, which will bring the company’s total to 15 year-round mountain destinations throughout North America, including the world’s largest heli-skiing operation. Financial terms of the deal weren’t disclosed.

Alterra Announces $181M In Capital Improvements For 2019/20 Winter Season

March 4, 2019 SGB Update

Denver, CO-based Alterra Mountain Co. said it will invest $181 million in capital improvements across its 14 North American mountain destinations for the upcoming year.

Alterra CMO Erik Forsell Talks Ikon Pass Success, Industry Consolidation And More

February 18, 2019 SGB Executive

Erik Forsell, Alterra Mountain Co.’s chief marketing officer, spoke with SGB Media at Outdoor Retailer Snow Show about a range of topics, including Ikon Pass usage trends, if Alterra measures itself against Vail Resorts, ongoing resort consolidation and how industry stakeholders can help drive ski/snowboard participation.

Alterra Mountain Company And The North Face Announce 5-Year Alliance

February 1, 2019 SGB Update

Alterra Mountain Company and The North Face have signed a 5-year retail, uniform and sponsorship agreement, making The North Face the official winter uniform outerwear partner of select Alterra Mountain Company destinations.

Alterra Mountain Co. Announces 4-Year Sponsorship With Smartwool

January 29, 2019 SGB Update

Alterra Mountain Co. announced Tuesday that Smartwool has been named the official Merino wool base layer, underwear and sock of all 14 Alterra Mountain destinations throughout North America.

Alterra Mountain Co. Closes On Crystal Mountain Resort In Washington

October 1, 2018 SGB Update

Alterra Mountain Co. announced Monday that the company has closed on the purchase of Crystal Mountain Resort in Washington, bringing the company’s total to 14 year-round mountain destinations throughout North America, including the world’s largest heli-skiing operation.