Shock Doctor and Pop Warner Announce Partnership
Pop Warner Little Scholars, Inc. announced an agreement with Shock Doctor Sports and their Cutters glove brand. Under the new partnership, Shock Doctor becomes the official mouthguard of Pop Warner and Cutters becomes the official glove of the youth footb
Obama Budget Again Seeks Full Funding for LandWCF
The Trust for Public Land praised the Obama administration proposal to fully fund the Land and Water Conservation Fund (LWCF) at $900 million – a goal long sought but never fulfilled by Outdoor Industry Association…
Gildan Activewear to Acquire Comfort Colors
Gildan Activewear Inc. has signed a definitive agreement to acquire substantially all of the assets of Comfort Colors, a leading supplier of garment-dyed undecorated basic T-shirts and sweatshirts for the North American printwear market…
Under Armour’s Q4 Revenues Jump 31 Percent
Under Armour, Inc. reported net revenues increased 31 percent in the fourth quarter to $895 million. Sales grew 30 percent in apparel, 55 percent in footwear, and 22 percent in accessories. Net income in Q4 increased 37 percent, or 40 cents per share, to
Under Armour Acquires Endomondo And MyFitnessPal
Under Armour acquired Endomondo and MyFitnessPal. These acquisitions, which supplement UA's existing MapMyFitness and UA RECORD suite of applications, will further enable the brand to provide unparalleled health and fitness data and insight, in suppo
Adidas Sees Record Results in Germany, Austria and Switzerland
Adidas Group reported its combined sales in Germany, Austria and Switzerland hit the €1 billion mark for the first time in 2014…
Ecco Golf Signs Agreement with LPGA Tour Player Na Yeon Choi
Ecco signed LPGA Tour star Na Yeon Choi, who wore Ecco's award-winning BIOM Hybrid model en route to winning the Coates Golf Championship…
Kohl’s Stores to Provide Packet Pickup for The Color Run
Kohl’s Department Stores will provide packet pick-up for The Color Run at more than 100 of its stores as part of its new emphasis on active lifestyle brands such…
Aerosoles Appoints VP of International Sales and Licensing
Aerosoles hired Jonathan Victor as vice president of international sales & licensing reporting. He previously worked for Guess shoes at Marc Fisher Footwear…
DC Shoes Appoints Snow Marketing Director
DC Shoes named Bobby Meeks its new snow marketing director. He was previously the North America brand manager for Nike Snowboarding…
Athleta to Launch Fall Colection with Derek Lam 10 Crosby
Athleta is collaborating with Derek Lam 10 Crosby on a new lifestyle collection both companies will launch this fall…
Lane Bryant Launches Activewear Line
Lane Bryant, the nation's leading women's plus size apparel retailer, debuted the brand's new lifestyle-inspired collection, Livi Active…
OBIT: OutDoor Show Co-Founder Knut Jaeger
Knut Jaeger, who helped establish the OutDoor Friedrichshafen and Outdoor Asia trade shows, died from heart failure Jan. 30 shortly after attending the rival ISPO Beijing show…
G3 Names 2015 Marketing Partners
G3, which manufactures backcountry skis, splitboards, bindings and ski accessories, has partnered for 2015 with guide associations, lodge operations, events and snow safety organizations that are committed to helping people enjoy backcountry mountain expe
Norway’s Active Brands Locating NA HQ in Denver
Active Brands AS of Norway is opening its North American headquarters in Denver, according to a report by the Denver Business Journal…
