LaserMax, producer of laser sighting and illumination tools for firearms, appointed Shari-Lynn Fix as director of distribution and international sales.
In her new role, Fix will be responsible for development of a distribution channel strategy aimed at increasing LaserMax's market share and boosting customer relationships. She will also work closely with the LaserMax marketing team to develop and implement effective sales programs and promotions.
Based in Georgia, Fix draws on over 25 years of shooting sports industry experience in a variety of sales positions at prominent gun companies. Most recently, she held the position of Key Account Director at Remington Outdoor Company, where she excelled at developing key customer relationships and driving significant sales growth. Prior to that, she performed numerous key Regional Sales Director roles at Remington that afforded her the opportunity to oversee factory rep and distributor relationships throughout the United States. Fix's firearm industry career began in 1988 at H&R 1871, where she was hired as an order entry clerk and worked her way up to VP of Sales before transitioning to the role of National Sales Manager at Taurus International.
“Shari has forged strong relationships with shooting sports wholesalers by helping grow their businesses through creative programs and partnerships, much as we strive to do at LaserMax. She draws from a deep well of industry knowledge and we are delighted to welcome her to our team. We anticipate that she will prove instrumental in leveraging her experience to increase revenue and provide even more value to distributor partners,” said Chris Tinkle, Chief Sales Officer for LaserMax.
LaserMax currently works with twenty distributors and three factory rep groups.