NUUN & Co, the hydration tablets specialists, announced two new senior additions to its sales team, recruiting Jeff Dean as Director of Specialty Sales and Scott Schilter as Manager of Run/Tri/Outdoors.

Dean joins NUUN as Director of Specialty Sales. Most recently the Director of Sales at GU Energy Labs, Dean comes to NUUN with a wealth of experience in sporting goods retail.  Schilter comes to NUUN with 11 years experience servicing the running specialty channel, most recently as the Adidas Running Specialty Director of Sales.

Together Dean and Schilter will be responsible increasing awareness of NUUN, while keeping a focused eye on the specialty retail channels.

“I am excited about the opportunity to move the company forward,” said Dean. “NUUN is already an integral part of the sports nutrition assortment at specialty retail and we have a very bright future of growth ahead of us.”

Dean and Schilter both add a depth of experience that will be important as NUUN grows to a larger customer base and more and more athletes learn that there’s a better answer to hydration than plain water or sugary sports drinks.

“In the last few years weve seen the focus on hydration increase within stores and athletes are understanding that traditional offerings just dont work as well as they should. With sales climbing across all areas of the business it’s an exciting time, but the areas that mean the most to us are the specialty businesses that work with core active consumers,” said Tim Moxey, NUUN’s founder.