GSI Commerce Inc. announced that Jim MacIntyre will assume leadership of the company’s global e-commerce technology products and services business. MacIntyre, a 20-year technology industry veteran, has served as special technology advisor since May, 2009 to Michael Rubin, GSI’s founder and CEO.

“Im excited to step into a role at GSI where I can drive product innovation and service delivery and help GSI capitalize on its global market opportunity through the next era of its growth.”

“As one of the best product, marketing and technology visionaries I have ever met, Jim has a proven track record in developing and building successful leading-edge technology companies,” said Rubin. “Im thrilled to have Jim lead the technology strategy and delivery for our global e-commerce business. For the past year he has been instrumental in crafting GSI’s long term product and service strategy and I know he will provide a relentless focus on innovation, product leadership and client satisfaction that will continue to fuel our growth.”

MacIntyre co-founded and served as CEO of Visual Sciences, a leading provider of real-time customer and web analytics applications until February, 2008, when the company was acquired by Omniture, Inc. for $396 million. Before Visual Sciences, MacIntyre founded, operated or directed multiple software, service, e-commerce, telecommunications and financial service companies. MacIntyre has been an inventor of several patented technologies, and has served at more than ten companies as CEO, CTO and/or as a Director.

“Over the past 11 years GSI has built a company that is the clear leader in e-commerce and marketing services,” said MacIntyre. “Im excited to step into a role at GSI where I can drive product innovation and service delivery and help GSI capitalize on its global market opportunity through the next era of its growth.”

MacIntyre succeeds Stephen J. Gold who served as executive vice president and chief information officer since February, 2005 and as corporate chief technology officer since October, 2009. Gold will remain with GSI as an Executive Vice President supporting Rubin on various initiatives.