Nordstrom, Inc. promoted Deniz Anders to senior vice president and chief marketing officer and Nina Barjesteh, formerly a senior executive at Dick’s Sporting Goods, as president of Nordstrom’s product group.
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In her new role, Anders, shown right, will lead all marketing, including brand programs, digital marketing, creative strategy, and corporate affairs. Anders has been with the company for 22 years, recently as vice president of marketing.
“Deniz is a proven leader with the ability to drive integrated marketing strategies and plans to grow the business and connect with customers in meaningful ways across all channels and touchpoints,” said Ken Worzel, chief customer officer. “Her deep marketing experience, paired with her understanding of our business, will be of enormous value as we continue to build on our heritage of service to get closer to our customers.”
Anders steps into the role previously held by Scott Meden, who announced his retirement earlier this year.
Barjesteh, shown bottom right, joins Nordstrom from Dick’s Sporting Goods. Prior to Dick’s in March 2018, she was the chief merchant of Rue 21 and spent 20 years at Target Corp. in various roles, including vice president, general merchandise manager, women’s apparel; vice president, merchandise manager, kids; and vice president, apparel and accessories branding.
“Nina’s experience leading and transforming private label businesses will position us to take full advantage of this growth opportunity and to continue building Nordstrom-made products that put our customers first through design, quality and value,” said Pete Nordstrom, president and chief brand officer. “We’re excited to see how she will build on the 50-year legacy of Nordstrom’s private label brands with her fresh perspective.”
Photos courtesy Nordstrom
