
Dick’s Team Sports HQ Adds West Coast Technology And Support Center
The new tech center in San Diego supports Dick’s digital transformation efforts and will provide cloud-based administrative infrastructure, management solutions, analytics and communications to National Governing Body (NGB) customers to youth sporting associations in the U.S.

Sport Chek Features Store Associates In Ads
Sport Chek is putting real employees in its marketing to focus more on its staff’s expertise and the in-store experience.

Reebok May Lose Conor McGregor As Endorser Before Mayweather Fight
Conor McGregor’s exclusive endorsement deal for apparel with Reebok has ended just before his big fight with Floyd Mayweather on August 26. Reebok is said to be in negotiations to re-up the deal, but discussions are underway with other brands as well.

Shoe Carnival Increases Quarterly Cash Dividend
Shoe Carnival Inc. stated that its board of directors has approved a seven percent increase in its quarterly cash dividend.

All Good Becomes Sunscreen Partner Of Surfrider Foundation’s Five Hawaii Chapters
All Good, a manufacturer of organic skincare and reef-friendly sunscreens, partnered with all five of the Surfrider Foundation’s Hawai’i Chapters.

Georgia Tech To Exit Russell Athletic Contract
Georgia Tech plans to leave Russell Athletic when its apparel contract expires in June 2018, according to The Atlanta Journal-Constitution.

Brooks Partners With 2018 Special Olympics USA Games
Brooks Running Company and the 2018 Special Olympics USA Games Organizing Committee announced that Brooks has signed on as a partner of the 2018 USA Games.

Nike Signs Markelle Fultz
Nike has signed an endorsement deal with Markelle Fultz, the expected first pick in the NBA draft.

Buckle Stores Faces Credit Card Breach
The Buckle confirmed a data breach. The retailer discovered intruders had planted malware on their cash register systems to steal credit card data from customers between October 28, 2016 and April 14, 2017.

Will Amazon’s Acquisition Of Whole Foods Transform Retailing?
Amazon shocked the retail world Friday morning by announcing that it had reached a deal to acquire Whole Foods Markets. While the move is largely seen as a way for the online giant to quickly way to gain a foothold in the grocery category, can the active lifestyle space be far behind?

Aisle Talk, Week Of June 12
Top headlines from the active lifestyle industry you may have missed this week.

Zalando Aims To Double Revenue By 2020
Zalando is seeking to double its revenues by 2020, Rubin Ritter, its co-chief executive, said at a media event. The executive made the prediction while announcing that Europe’s biggest pure online fashion retailer had formed partnerships with Nike and H&M and the Bestseller group.

Adidas Signs Boston Red Sox’s Xander Bogaerts
Adidas announced a multiyear partnership with shortstop Xander Bogaerts of the Boston Red Sox.
USPA Global Licensing Appoints COO
J. Michael Prince comes to USPA Global Licensing after serving as president and COO of global fashion brand Cole Haan.