Columbia Sportswear Company appointed Jim Swanson as senior vice president and chief financial officer and Peter Rauch as senior vice president and chief transformation officer.

New Balance named Tobias Zingel as its new Germany head. Zingel, formerly New Balance’s head of product and marketing in Germany, succeeds Jürgen Konrad, who is leaving the company after six years.

Adidas formed a multiyear partnership with shortstop Xander Bogaerts of the Boston Red Sox.

New Era Cap, the official on-field cap of the NFL signed Dallas Cowboys quarterback Dak Prescott as a brand ambassador.

Grassroots Outdoor Alliance will bring its four-day Connect trade show back to Tennessee’s Knoxville Convention Center for Summer 2018.

BSN Sports, a direct marketer and distributor of sporting goods to the school and league markets, acquired Salt Lake City-based Academy Sports.

Mizuno USA Inc. signed a new partnership with the BB&T Atlanta Open to be the Official Performance Footwear and Apparel Sponsor of the ATP World Tour 250 tournament.

Saxx Underwear added to its leadership team with the appointment of Braden Hoeppner as chief marketing officer.

Peak Achievement Athletics Inc. and its controlling shareholders, Sagard Holdings and Fairfax Financial, appointed Anthony M. Palma as the chief executive officer of Easton Diamond Sports, effective June 13.

The Crosman Corporation partnered with U.K.-based AimCam as the exclusive marketer and distributor to the U.S. and Canadian markets of the AimCam camera glasses system.

K2 Snowboarding hired Thomas Johnson as its marketing manager.

Boa Technology expanded its run market presence with new textile-based lace and guides. The company also formed a partnership with Asics and debuted running shoes with New Balance and Under Armour.

Adidas joined the Arizona State University Global Sport Alliance, a strategic partnership aimed at shaping the future of sport and amplifying sport’s positive impact on society.

Eddyline Kayaks has been acquired by its management team. Founder Tom Derrer and his wife Lisa are retiring nearly 47 years after forming the company.

Hoka One One, a division of Deckers Brands, bolstered its athlete roster with the signing of triathlete Kirsten Kasper and ultrarunner Tim Freriks.

La Sportiva inked an agreement with Boulder-based Colorado Mountain School (CMS) to be the official footwear provider of the guide service.

Fanatics Inc. appointed Mindy Grossman, the former CEO of HSN and incoming CEO of Weight Watchers, to its board.

Antoine and Christian Elie, owners of Pelican International Inc., named Pierre Arsenault to the position of chief executive officer.

Spy promoted Curtis Ellis from western sales manager to the position of sales director.

Myotest SA, a specialist in biomechanics-based smart coaching, entered into a multi-year license agreement with Sigma Sport in Germany.

Gym Source hired Ed Kurzontkowski, formerly of Cybex International, as vice president of operations.

Hydro Flask added more than 20 action sports and active lifestyle ambassadors to its growing team.

Nester Hosiery shared plans to spur growth in its Farm to Feet brand and expand its private label business through an investment made by Aiglon Capital Management and Merit Capital Partners.

Carver Skateboards appointed Eben Woodall to vice president of sales.

Huub, a manufacturer of wetsuits, clothing accessories and goggles, added British triathlete Gordon Benson to its roster of ambassadors.

The United States Tennis Association Player Development program has partnered with NormaTec to bring NormaTec’s recovery capabilities to the organization’s USTA National Campus at Lake Nona in Orlando, FL.

Turner’s Outdoorsman stated that Gene Lumsden will retire as CEO on June 30. The board of directors elected Bryan Harris to be the company’s president and CEO, effective July 1.

Fan Favorite, a subsidiary of sports lifestyle brand ’47, became the exclusive headwear partner for The University of Alabama for the mass channel.

USPA Global Licensing Inc. (USPAGL), the exclusive licensing arm and national broadcaster of the United States Polo Association (USPA), signed global retail executive J. Michael Prince as COO.

Zhejiang Orient Befit Socks Corporation (Orient Befit) entered into a licensing agreement with Invista, the owner of the Coolmax brand.

Blue Star Sports acquired SportsTG, a provider of digital solutions and technologies to grassroots sport in Australia, New Zealand, the United Kingdom and other key international markets.

Photo courtesy Easton Diamond Sports