Dick’s Sporting Goods announced the opening of a new Dick’s Team Sports HQ office in San Diego to serve as a west coast technology and innovation center. The new tech center supports Dick’s digital transformation efforts and will provide cloud based administrative infrastructure, management solutions, analytics and communications to National Governing Body (NGB) customers through Dick’s Team Sports HQ to many of the largest youth sporting associations in the United States.

“Dick’s recognizes the important role associations and volunteers play in attracting, organizing and administering youth sports across the country. Our new Dick’s Team Sports HQ west coast technology and innovation center showcases our commitment to providing an enterprise platform to empower sports associations to spend less time on the administrative efforts of running a league and more time coaching young athletes,” said Ed Plummer, SVP, Dick’s Team Sports HQ.

Dick’s Team Sports HQ’s west coast technology and innovation center houses the former Affinity Sports, acquired by Dick’s Sporting Goods in 2016.

Dick’s Team Sports HQ, with offices also in New York, Atlanta and Pittsburgh, currently serves youth sports governing bodies representing over nine million young athletes including US Youth Soccer, PONY Baseball and Softball, and National Police Athletic League, among others. More information on Dick’s Teams Sports HQ can be found by visiting dicks.com/TSH.

Photo courtesy Dicks Sporting Goods