All Good, a manufacturer of organic skincare and reef-friendly sunscreens, partnered with all five of the Surfrider Foundation’s Hawai’i Chapters.

They will launch the partnership on International Surfing Day, Saturday, June 17, at the Oahu Chapter’s annual Beach Cleanup at Diamondhead Lookout in Honolulu. In addition to sponsorship, each chapter — Surfrider Kauai, Surfrider O’ahu, Surfrider Maui, Surfrider Kona Kai Ea and Surfrider Hilo — will receive a yearly supply of reef friendly All Good sunscreens for volunteers who help with cleanup efforts.

“We are excited to work with All Good, a company dedicated to raising awareness and increasing support for the protection and restoration of fragile reef ecosystems,” said Stuart Coleman, Hawai’i regional manager of the Surfrider Foundation. “All Good’s company integrity aligns with Surfrider’s commitment to preserve the natural diversity and ecological integrity of the coastal environment.”

“Every year thousands of tons of chemical sunscreens contribute to the death of coal reefs and threaten sea life,” said All Good’s VP of Sales and Marketing Ryan Rich. “All Good’s partnership with Surfrider Hawai’i reinforces our commitment to serve the people and coral reef populations in Hawai’i. We are stoked to work with these five Surfrider Chapters to educate consumers about reef friendly sunscreens and why they should avoid toxic chemicals found in personal care products.”

Join All Good and Surfrider’s Oahu Chapter at the 13th annual International Surfing Day Beach Cleanup:

  • When: Saturday, June 17 / 9:30am – 12:00 pm
  • Where: Diamondhead Lookout, Honolulu, Hawai’i
  • What: Beach cleanup and lunch
  • Website: https://oahu.surfrider.org/events/international-surfing-day-beach-cleanup/

In addition, each Surfrider Hawai’i Chapter has committed to taking All Good’s #ReefFriendly Sunscreen Pledge, vowing to protect coral reef ecosystems by using only natural, reef-friendly sun protection formulas.

Photo courtesy All Good