SGB Executive

Rockport Partners with Dress for Success

Rockport has partnered with Dress for Success as part of its fall 2015 #MyDailyAdventure campaign. The collaboration will support the international nonprofit's work in promoting the overall economic independence of disadvantaged women…

Zensah Joins TIA as Tech Partner

Zensah, a premium compression apparel brand, has joined the Tennis Industry Association as a new Tech Partner…

Outdoor Industry Loses a Legend as Skip Yowell Passes

JanSport co-founder and outdoor industry icon Skip Yowell has passed away following an illness. Yowell founded JansSport in 1967 in Seattle along with his cousin Murray Pletz and seamstress Jan Lewis, to make backpacks people could depend on during their

Nike Forms New Partnership with Flex

Nike Inc. announced a partnership with Flex, the global manufacturer, to accelerate Nike’s vision to bring advanced innovation to its manufacturing supply chain. Working together, Nike and Flex will deliver footwear innovation

Under Armour Signs University of Wisconsin

Under Armour and the University of Wisconsin-Madison announced their new long-term partnership at a press conference on the school’s campus. Under Armour Founder and CEO Kevin Plank joined the University’s Athletic Director Barry Alvarez to fo

Puma Signs Michael Bradley

Puma signed a long-term contract with soccer player Michael Bradley, the captain of the U.S. Men’s National Team…

Columbia Unveils Branding Initiative

Columbia unveiled “Tested Tough,” a new global branding initiative inspired by its Pacific Northwest heritage that again features Chairman Gert Boyle, and her son and Columbia Sportswear CEO, Tim Boyle…