SGB Executive Outdoor

Nike Forms New Partnership with Flex

Nike Inc. announced a partnership with Flex, the global manufacturer, to accelerate Nike’s vision to bring advanced innovation to its manufacturing supply chain. Working together, Nike and Flex will deliver footwear innovation

Puma Signs Michael Bradley

Puma signed a long-term contract with soccer player Michael Bradley, the captain of the U.S. Men’s National Team…

Columbia Unveils Branding Initiative

Columbia unveiled “Tested Tough,” a new global branding initiative inspired by its Pacific Northwest heritage that again features Chairman Gert Boyle, and her son and Columbia Sportswear CEO, Tim Boyle…

Ugg Launches New Men’s Campaign

Ugg released its latest men's campaign Defeat The Season to support the brand's new lightweight, weatherproof boot collection featuring Treadlite by Ugg…

COBI GmbH Hires Verde Communicaitons

COBI GmbH, which is preparing to launch in the North American market in Spring 2016, hired Verde Brand Communications to promote its brand…

G-III and Jimmy Fallon Collaborate on Sports Apparel Line

G-III Apparel Group, Ltd. plans to launch Hands High, a new licensed sports apparel line inspired by Tonight Show host and comedian, Jimmy Fallon. Hands High will feature professional team logos from the NFL, NBA, MLB and more…

Moots Cycles Announces Change in Ownership

Moots Cycles announced that longtime owner Chris Miller has sold the premium titanium bicycle and component manufacturer to Brent Whittington, a former executive officer for a Fortune 500 telecommunications company…

Finish Line Launches New Brand Position

The Finish Line, Inc. announced the introduction of a new brand position – ‘EPIC FINISH’ – designed to drive consumer awareness and preference for Finish Line as the destination for the latest and greatest sneakers…

Foot Locker and Asics Announce Film Contest Finalists

Foot Locker, Inc. and Asics America Corporation revealed the top five contenders in their “Real Lives. Real Runners.” campaign, which launched in June and invited aspiring filmmakers to create short films ahead of the 2015 TCS New York City Marathon…

Nine Organizations Join Let’s Move! Active Schools

Let's Move! Active Schools, a sub-initiative of First Lady Michelle Obama's Let's Move! campaign, announced nine new organizations have joined its national collaborative, which is aimed at ensuring 60 minutes of physical activity a day is t

ShoeBuy Appoints Bob Mullaney as COO and President

ShoeBuy announced that footwear industry executive Bob Mullaney has joined the company’s senior management team as chief operating officer and president. Most recently, he served as President, Americas for Rockport…