SGB Executive Footwear

Keen CMO: ‘Better Takes Action’ Campaign Aims To Inspire Change

Tyler LaMotte, chief marketing officer at Keen Inc., spoke with SGB Executive about the footwear company’s new campaign, Better Takes Action, which was designed to follow the company’s longstanding philosophy of giving back, taking action and making an impact.

Running Participation Declines Expected To Level Off

With race participation slipping in recent years, a big American win and the gnarly conditions at the Boston Marathon shined a much-needed spotlight on the sport of running. Yet race organizers and running industry execs still believe a renewed focus on delivering unique experiences will be necessary to again drive up race finishers.

Balanced Portfolio, Channel Strategy Fuels Rocky Brands’ Q1

Though Rocky Brands Inc. narrowly missed Wall Street’s revenue estimates in the first quarter, the Nelsonville, OH-based company rode a healthy balance across portfolio and sales channels to more than double net income from the same quarter a year ago.

Shimano’s Q1 Boosted By Fishing Momentum, Cost Controls

Shimano’s earnings showed some recovery in the first quarter with the help of strong expense controls, a profit uptick in the company’s Fishing Tackle segment and a modest earnings gain in Bicycle Components.

Puma Prepares To Shift Production From China Over Tariff Concerns

While delivering robust first-quarter results and lifting its outlook for the year, Bjørn Gulden, CEO of Puma SE, spent the majority of the company’s quarterly conference call with journalists discussing the potential negative impact of tariffs on China.

New Digs Bolster Adidas Outdoor’s Growth Plans

Adidas Outdoor USA has opened a new office in Golden, CO, giving the company a strategic hub in the Rocky Mountains as it looks to gain share across trail running, cycling, hiking and climbing footwear and apparel categories.

Skechers’ Shares Crash On Weak Guidance

Shares of Skechers USA Inc. were trading down about 25 percent in mid-day trading Friday after the company issued softer-than-expected sales and earnings forecasts for its fiscal second quarter following a solid start to the year.

Study: Nike Recognized For Rep

Nike ranked second among American’s Most Reputable Companies by the Reputation Institute, a leading research and advisory firm focused solely on corporate reputations. The US RepTrak rankings measure the public’s perception of companies based on seven dimensions: innovation, leadership, governance, citizenship, workplace, performance, and products.

Camping Taking Off

Driven by an influx of younger and more ethnically diverse newcomers, camping is making a comeback with more than 6 million campers arriving over the last three years, according to the 2018 North American Camping Report. The report still found conflicted about technology as part of the camping experience and their commitment to “un-plug” in the outdoors.

Frank Hugelmeyer Sees RVs Supporting Camping’s Growth

With the RV (recreational vehicle) industry seeing record sales over the last three years at a double-digit growth pace, it’s no surprise to Frank Hugelmeyer, president of the Recreation Vehicle Industry Association (RVIA), that camping is seeing an uptick.

SFIA: Sporting Goods Scores Highest Annual Growth In Three Years

SFIA’s 2018 Manufacturers’ Sales Report showed sales in the sports and fitness industry grew 2.9 percent in 2017, representing the best annual growth in three years. Strong category performance was seen in basketballs, batting gloves, camping coolers, sports bras, fitness/workout footwear and fishing equipment.