Crunch Franchise opened Crunch Poinciana, a 35,000-square-foot fitness facility, in a newly constructed building at 4690 Marigold Avenue, Kissimmee, within the newly developed shopping plaza, Poinciana Lakes Plaza.

Crunch Poinciana offers strength training and cardio equipment, a group fitness studio, HIITZone, training hub, cycling studio, and other amenities.

CR Fitness Holdings, LLC owns Crunch Poinciana and operated by Vince Julien, Geoff Dyer, Tony Scrimale, and Jeff Dotson, who reportedly have over 150 years of combined experience in the fitness industry. 

The CR Fitness team “operates 62 Crunch locations in Florida, Georgia, North Carolina, and Texas and has 16 more locations set to open in 2024,” reported the company. CR Fitness will also open its first Tennessee location in Knoxville this year and is working to operate 100 clubs by 2026.

“We are looking forward to bringing the exciting and inclusive Crunch workout experience to the community surrounding our newest location in Poinciana,” said Scrimale. “With top-quality equipment, amazing group fitness classes, and personal training, there is something for everyone at an unbeatable value.”

Image courtesy Crunch Fitness