Fidlock, the maker of mechanical water bottles, cycling bags, and recreational accessories, headquartered in Hannover, Germany, announced that it established a new leadership team in the U.S.

As part of the company’s strategic growth plan, Fidlock diversified into new product categories, positioning it for expanded U.S. market reach and increased sales representation in the Southeast, Mid-Atlantic and Northeast regions.

 “We founded Fidlock USA, Inc. at the end of 2022,” said founder Joachim Fiedler, “with the vision to bring such proven products to the U.S. consumers—make them available not only online, but in bicycle and outdoor sports retail shops—because the magic of Fidlock happens when you start playing with them and using them. 

“The current Fidlock USA, Inc. team shares the same values of making and selling reliable products, treating our dealers and partners honestly and respectfully and enjoying innovation together,” continued Fiedler.

Fidlock’s North American team includes Russell Anderson, who became vice president and general manager; Casper Rubalcava, sales manager; Kendall Nickel, marketing manager; and Kevin Seabrook, consumer and business experience associate.

Image courtesy Fidlock