Vineyard Vines opened its newest retail store in Disney Springs Town Center at Walt Disney World Resort in Lake Buena Vista, FL. With over 100 stores nationwide, the company said the expansion “marks the continued commitment to delivering a unique shopping experience in key destinations across the country.” 

The company has a planned grand opening event scheduled for May 17.

“We could not be more excited to bring our first store to Walt Disney World Resort and to be in such a central location at Disney Springs,” said Ian Murray, co-founder of Vineyard Vines. “Our brand is all about celebrating the good life, and we believe that Disney Springs is the perfect place to share our story and connect with families and individuals who appreciate quality, style, and, of course, fun.”

The new store in Disney Springs offers the brand’s signature collections of clothing and accessories for men, women and kids, including Vineyard Vines e t-shirts and swimwear.

“This opening marks the 14th Vineyard Vines store in Florida,” added Shep Murray, co-founder of Vineyard Vines, “It also represents an important milestone for our brand as we continue to expand our retail footprint and engage with customers in popular tourist and leisure destinations.”

Image courtesy Vineyard Vines