Major League Lacrosse (MLL) announced that the group owners voted unanimously to approve three significant changes to the league, all designed to invest in the league’s players and further enhance the quality of competition on the field.
Category: Sports/Fitness
TRX Partners With Bloomingdale’s
Bloomingdale’s has partnered with TRX, the maker leader in fitness equipment and app-based training technology, on Carousel, an immersive, rotating pop-up shop inside select stores.
SFIA: Sports Industry On The Mend
The sporting goods industry not surprisingly bounced back in 2017 after a brutal 2016 marked by the liquidation of Sports Authority, according to the 2018 SFIA State of the Industry Report. But the report still finds a cautious outlook for most industry players with many struggling to adjust to the digital disruption of retail.
Aisle Talk Week of September 10
Top headlines from the active lifestyle industry you may have missed this week, including the results of a new poll from Quinnipiac University that shows American voters approved, by a ratio of 49-to-37 percent, Nike’s decision to include Colin Kaepernick in the company’s “Just Do It” anniversary ad campaign.
PGA Tour Superstore Opens In Indianapolis
PGA Tour Superstore announced the Grand Opening of its newest store in Indianapolis on Saturday, September 22.
Beyond Coastal Expands Athlete Team To 13 In 2018
Beyond Coastal, manufacturer of premium sun care products, recently welcomed three new athletes to the company’s Athlete Team including skier Hadley Hammer, endurance runner Joseph Gray and ultrarunner Ian Sharman.
CCM Hockey & John Tavares Announce Four-Year Partnership Extension
CCM Hockey on Thursday announced a four-year partnership extension with John Tavares. An iconic figure in hockey, Tavares has just launched a new chapter in his NHL career, signing a seven-year contract with the Toronto Maple Leafs.
Varsity Spirit And BAND Announce Partnership
Cheerleading and dance team company Varsity Spirit has announced a partnership with BAND, a leading group communication service that makes it easy for teams and groups to stay connected.
Jordan Brand Partners With Paris Saint-Germain
Nike said the Jordan Brand launched its first collection with a football club, Paris Saint-Germain. The collection will feature over 90 performance, training and lifestyle products. The Jordan Brand this season will also make the company’s UEFA Champions League debut.
Nike Looks To Take Off On Jet.com
Showing a reduced queasiness around selling across online platforms, Nike Inc. formed a strategic relationship to sell the Nike brand as well as Converse directly on Walmart’s Jet.com website. The move follows Nike’s surprise move last year to start selling product directly on Amazon.com.
PGA Tour Superstore Brings Personalization To Website
PGA Tour Superstore has launched a new e-commerce store that enables customers to discover products, get recommendations and trends based on their interests and buy right from their phones or tablets.
ElliptiGO Reaches 25,000 Unit Milestone
ElliptiGO Inc., the pioneer and leader in stand-up cycling, announced that 25,000 of the company’s bikes are now on the road.
Pocket Outdoor Media Appoints New CEO
Andrew Pemberton, a 20-year veteran of publishing and former executive of Panache Cyclewear, has been named chief executive officer of Pocket Outdoor Media, the holding company that publishes VeloNews, Triathlete, Women’s Running, Competitor and VeloPress books.
JackRabbit Acquires Rhythm Running, To Open Two Stores
Back in expansion mode, JackRabbit announced the company has completed the acquisition of Nashville-based Rhythm Running. In addition, the company is opening two new stores in Houston, TX, and Tampa, FL.
What Would Anta’s Merger Mean For Amer Sports?
“What’s Anta Sports?” was among the questions heard from more than a few market observers after news arrived Tuesday that the Chinese sports powerhouse had made an all-cash offer to acquire Amer Sports. But Anta has spelled out the company’s ambitions to become a global superpower in sporting goods and is ideally-positioned to attack major growth opportunities in the company’s home market.
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