CCM Hockey on Thursday announced a four-year partnership extension with John Tavares. An iconic figure in hockey, Tavares has just launched a new chapter in his NHL career, signing a seven-year contract with the Toronto Maple Leafs. He is part of an impressive roster of CCM athletes including Alex Ovechkin, Sidney Crosby, Connor McDavid and Carey Price, to name a few.

Drafted first overall in the 2009 NHL Entry Draft by the New York Islanders, Tavares spent nine total seasons with the team, five of them as captain. Over the course of his career, Tavares has scored just under 300 career goals and completed a total of 349 assists.

A native of Oakville, Ontario, Tavares–known for his leadership and great ability to score goals–has used CCM equipment throughout his career. Now playing for the team he grew up rooting for, the elite center will continue his NHL career with the brand that has been by his side throughout.

“CCM equipment has been an integral part of my hockey career,” said Tavares. “I am excited to have the support of CCM as I move into the next stage of my career. I have always appreciated the high-performance features that CCM equipment provides and I look forward to continuing to use their gear this season.”

To celebrate the announcement, CCM Hockey has released a new film featuring Tavares on the hunt for a very sentimental Toronto Maple Leafs item.

“We are ecstatic to continue our partnership with John as a CCM ambassador,” said Rick Blackshaw, CEO, CCM Hockey. “John is a true advocate of the brand, and we are extremely lucky to have had his loyalty throughout his professional career. We look forward to supporting him with high quality equipment and the latest in performance-driven products over the coming years.”

As part of the agreement, Tavares will exclusively wear and train in CCM equipment, participate in CCM’s priority community-based initiatives, support upcoming product launches and serve as a global ambassador for the brand. CCM will also collaborate with Tavares to design innovative equipment to help players perform at their highest level.