Ivanhoé Cambridge and Décathlon announced that Montreal’s first-ever Décathlon store will open in the Montreal Eaton Centre.
Category: Sports/Fitness
Pac-12 And Nike Set Multi-Year Partnership
The Pac-12 Conference announced a multi-year partnership with Nike to make Nike the official athletic apparel partner and athletic footwear partner of the Conference and all Pac-12 championship events, including the Pac-12 Football Championship Game and both the Pac-12 Men’s and Women’s Basketball Tournaments.
Champion To Partner With RMU Esports Program
Robert Morris University-Illinois Associate Director of Esports, Jose Espin, announced an exclusive sponsorship agreement with Champion, a Hanesbrands subsidiary, making the North Carolina-based company the official apparel sponsor for the Eagles 2019-20 competition season.
Nike And Adidas Among Top Singles Day Sellers
Singles Day, essentially China’s Black Friday, on Sunday again broke records as Alibaba racked up more than $30.8 billion in the 24-hour shopping event, up nearly 27 percent year-on-year. Nike and Adidas were among the 237 brands seeing more than RMB100 million ($14.4 million) in sales for Alibaba on the day.
Mizuno’s Americas Region Returns To Profitability In Six Months
Mizuno Corp. reported that sales in the Americas dropped 16 percent in the second quarter ended September 30 but the region returned to the black in the six months.
Mizuno’s Profits Slide In Half
Mizuno Corp. operating profits declined 9.5 percent in the first half ended September 30 as a slight improvement in gross margins couldn’t offset the drag from a 5.3 percent in sales. The Americas region returned to profitability.
Yue Yuen’s Revenues Climb 13 Percent In October
Yue Yuen Industrial Limited reported revenues rose 13.2 percent in October to $885.3 million from $782.0 million a year ago.
Report: Adidas North America Hears Calls For Diversity
Employees at Adidas’ North American headquarters in Portland, OR are openly expressing frustration about the lack of opportunities for minorities, particularly African-Americans, at the firm, according to an article from Footwear News.
National Runner Survey: Millennials Seeking Unique Running Event Experiences
According to the 2018 National Runner Survey Results from Running USA, baby boomers are more likely to participate in the same running events year after year, while Millennials are looking for a unique event experience and less likely to repeat their participation.
Mark Plaatjes Opens In Motion Running In Boulder, Colorado
Renowned physical therapist and co-founder of Boulder Running Company Mark Plaatjes announced the opening of In Motion Running, a new locally owned running specialty store that will integrate running shoes, apparel and accessories with a full-service physical therapy practice.
Nuun CEO To Present On The Power Of Company Culture At Running USA 2019
Kevin Rutherford, president and chief eternal optimist of Nuun and Company, will share some secrets about creating a dynamic workplace culture in a keynote address at the 2019 Running USA Industry Conference.
Tough Mudder Spins Off Gym Business Into Separate Enterprise
Tough Mudder Inc. will spin off its fitness business, Tough Mudder Bootcamp, into a separate business enterprise from its traditional live event business in order to allow both businesses to more successfully navigate their respective categories.
Goat Launches Sneaker Industry’s First Black Friday Augmented Reality Experience
Goat, the sneaker exchange marketplace, for the first time introduced an augmented reality (AR) experience for its Black Friday drawing. Goat is encouraging users to explore 125 destinations and “Greatest Of All Time” moments around the world in a bid to win over 1,000 prizes.
BobbleBoss Signs Four Athletes To Launch Limited Edition Bobbleheads
BobbleBoss has announced that it has signed four athletes – Carmelita Jeter, Cappie Pondexter, Angel McCoughtry and Bill O’Brien – to launch Limited Edition bobbleheads.
Jim Weber Discusses Brooks’ Renewed Momentum
In October, Brooks Running Co. reported a whopping 29-percent increase in global revenue in the first nine months of this year, representing a strong bounce back for footwear’s run specialty leader. Here, Brooks Running CEO Jim Weber discusses Brooks’ return to strong double-digit growth, the recovering run specialty channel, the challenges around potential tariffs and what’s ahead for Brooks in 2019.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal