Category: Sports/Fitness

Indochino Partners With Boston Red Sox

March 7, 2019 SGB Update

Indochino, the specialist in custom tailored apparel, announced a partnership with the Boston Red Sox in advance of its second Boston location opening in the Seaport neighborhood.

Nike Extends Contract With BYU

March 7, 2019 SGB Update

Nike reached an agreement on a new seven-year contract Brigham Young University (BYU). BYU was one of the first universities in the country to join the Nike family by wearing its footwear back in the late 1970s.

Mike Ashley May Drop Sports Direct Roles To Run Debenhams

March 7, 2019 SGB Update

Sports Direct International PLC said it has requisitioned a general meeting of Debenhams PLC to remove most of the department store chain’s directors and install Sports Direct’s founder and CEO, Mike Ashley, to lead the company. If appointed, Ashley will step down from his current roles as a director and CEO of Sports Direct.

Patagonia, L.L. Bean Near Top Of Reputation Rankings

March 7, 2019 SGB Executive

Patagonia ranked third and L.L. Bean fourth in this year’s Axios Harris Top-100 Poll’s survey ranking the public’s perception of the 100 most visible U.S. companies. Nike, Adidas, Under Armour and Dick’s Sporting Goods also landed on the list.

Nike To Sign Female Soccer Star From Australia

March 7, 2019 SGB Update

Nike is set to sign Sam Kerr, the standout Australian female soccer player, to an endorsement contract of more than AUS$1 million a year. The 25-year-old will become the primary athlete Nike uses in their marketing in Australia, according to the Sydney Morning Herald.

Easton Partners With College Fastpitch Teams

March 7, 2019 SGB Update

Easton announced its partnerships with over 96 college fastpitch programs across the country, including 59 Division I NCAA and 5 programs in the pre-season top 25 rankings. Since 1969, Easton has been committed to supporting college softball. Easton is excited to be building upon its existing relationships and continuing to add more elite programs to […]

Puma Golf Expands Relationship With Arnold Palmer

March 6, 2019 SGB Update

Puma Golf and Arnold Palmer Enterprises announced a multi-year partnership to design, develop and distribute co-branded apparel, footwear and accessories, that will honor the legendary golfer’s legacy for years to come.

Active Offering Most Potential For Sequential Brands

March 6, 2019 SGB Executive

Sequential Brands’ Active division – including Gaiam, AND1, and Avia – remains its largest and most profitable division and will continue to be a focus for investments, including potential acquisitions, in the years ahead, Sequential officials said on the company’s fourth-quarter conference call.

Fitbit Partners To Reduce Risk Of Type 2 Diabetes

March 6, 2019 SGB Update

Fitbit and Solera Health, an integrated benefit network, announced they have expanded their partnership to reduce the risk of type 2 diabetes by using the Fitbit platform through Solera Health’s model to encourage positive behavior changes, such as increased physical activity and weight loss.

Three Sentenced In College Basketball Recruiting Scandal

March 6, 2019 SGB Update

Former Adidas executive James Gatto was sentenced to nine months in prison Tuesday for his role in the widespread college basketball recruiting scandal that has tainted two dozen schools. Co-defendants Merl Code, an Adidas consultant, and basketball middleman Christian Dawkins, each received six months.

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