Brownells, Crow Shooting Supply Hires Chief Customer Officer
Brownells and its sister wholesale company, Crow Shooting Supply, has hired retail and wholesale business veteran Eddie Andrus as chief customer officer. (Read More)
Sports/Fitness Trade
BSN Sports And Under Armour Ink Partnership With Florida Burn
The Florida Burn select baseball organization announced that it has entered into an Elite Partnership Agreement with BSN Sports. The first partnership of its kind for the brand, the uniform and apparel agreement will debut this summer by outfitting the Florida Burn organization in Under Armour gear. (Read More)
Golf Datatech Reports All-Time Best December For Equipment Sales
Golf Datatech, LLC announced that U.S. golf equipment sales for December 2020 were up 58 percent over the same period in 2019, while exceeding December’s previous all-time high, set in 2006, by 16 percent. (Read More)
Cohere Capital Completes Strategic Growth Investment In CCS
Cohere Capital announced that it has made a strategic growth investment in Portland, OR-based CCS, the online retailer of streetwear and skateboard equipment. The investment will allow CCS to continue to invest in technology-enabled products and service offerings and accelerate its brand growth. (Read More)
S&S Activewear Announces New Investment To Support Growth
S&S Activewear and Clayton, Dubilier & Rice (CD&R) announced a partnership in which CD&R-managed funds will invest alongside current owners and management to acquire S&S, a North American distributor of imprintable apparel and accessories. S&S works with brands including Adidas, Champion, Columbia, Bella+Canvas, Next Level Apparel, and Gildan. (Read More)
Fit For Life Enters Distribution Deal For Adidas And Reebok Fitness Gear
Fit for Life has added Adidas and Reebok to its portfolio of brands. The partnership reflects a new distribution deal with RFE Sporting Goods, the manufacturer of Reebok, Adidas and Dynamax home and commercial fitness equipment. (Read More)
Athleta Rolls Out Extended Sizing
Athleta announced the expansion of extended sizing (“1X to 3X” or sizes 18 to 26) to 350 styles across its collection. For Spring 2021, 70 percent of the Athleta collection will be available in sizes 1X to 3X. (Read More)
Aqua Lung Appoints Director Of Military & Professional, North America
Aqua Lung announced it has appointed Katie Roberts as Director of Military & Professional, North America. (Read More)
Backcountry To Open New Retail Stores Spring 2021
Backcountry announced plans to open brick & mortar retail locations beginning May 2021. The retailer currently has one store adjacent to its fulfillment center in Salt Lake City, UT, and will expand its retail footprint this year with two new stores, the first of which will open in Park City, UT, followed by a location in Boulder, CO. (Read More)
HanesBrands Names Group President, Global Innerwear
HanesBrands announced that Joe Cavaliere has been named to the newly created role of group president, global innerwear, effective February 8, 2021. Howard Upchurch, group president, innerwear Americas, has announced his retirement. (Read More)
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