Fresno State Athletics announced that Adidas will replace Nike as its official athletic footwear, apparel and accessory brand in a 6-year partnership through the 2026 season. The agreement is effective June 1, 2020. (Read More)
True Sports, the parent of True Temper, Project X and ACCRA, has acquired Aerotech Golf, a designer and distributor of high-end composite golf shafts. (Read More)
Nike Inc.’s “Sport Changes Everything” ad campaign was halted by a North Carolina federal court based on likely confusion with Fleet Feet Inc.'s “Sports Change Everything” and “Running Changes Everything” trademarks. (Read More)
New Balance Athletics, Inc. announced it is adopting Gap Inc.’s P.A.C.E. (Personal Advancement & Career Enhancement) program, an innovative education and training initiative, to help improve the lives of women workers in its global supply chain. (Read More)
Gant has named Patrik Söderström chief executive officer, effective February 2020. He will take over for Brian Grevy, who, as reported, is re-joining Adidas to lead Global Brands. (Read More)
Outdoor Voices, the Austin-based activewear brand, on Friday opened a flagship in New York’s Flatiron District. The 1,400-square-foot store will be located at 19th Street and Fifth Avenue and represents the company's 10th store. (Read More)
Easton Diamond Sports on Friday hosted the first-ever "Future of Baseball Social Media" Summit as part of launching the organization's first annual Team Easton Experience. (Read More)
Silofit, a Montreal-based network of private, on-demand fitness spaces, raised Canadian $1 million in seed funding. The round was led by Whitecap Venture Partners and Courtside Ventures, with participation from NFL player Ndamukong Suh. (Read More)
Melanie Whelan, SoulCycle’s CEO since 2015, has resigned. Sunder Reddy, SoulCycle’s CFO since 2017, will assume the role of interim CEO while a search for a permanent replacement begins. (Read More)
More than half of consumers have already started their holiday shopping and nearly a quarter of purchases have already been made, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. (Read More)
