Oakley engineers partnered with VSCO’s color scientists to conceptualize a custom filter that replicates the effects of the Prizm lens technology in three presets – road, snow and tungsten.
Category: Sports/Fitness
NRF Predicts 10 Percent Gain In BTS Sales
With consumer confidence rising and more young people in school, back-to-college spending is expected to hit an all-time high this year while back-to-school spending is expected to see its second-highest spending level on record, according to the National Retail Federation’s annual survey.
June Sales Climb 3.2 Percent
Retail sales in June were essentially unchanged over May on a seasonally adjusted basis, but up 3.2 percent unadjusted from June 2016, according to calculations released by the National Retail Federation.
Aisle Talk, Week Of July 10
Top headlines from the active lifestyle industry you may have missed this week.
Dick’s Launches ‘Celebrate Youth Sports Weekend’
From July 14 to 16, Dick’s Sporting Goods will donate 1 percent of in-store, online and mobile sales to The Dick’s Sporting Goods Foundation to support youth sports teams in need across the country via its Sports Matter program.
Vista Outdoor Hires Matt Rice As Brand Manager For Optics
Vista Outdoor Inc. announced the hiring of Matt Rice as brand manager for its Optics Global Product Lane.
NormaTec Named Official Recovery System Of USA Field Hockey
The partnership will bring NormaTec PULSE PRO Recovery Systems to both the U.S. Men’s and Women’s National Teams’ training facilities where they will be used for rehab and recovery. The teams will also have units to travel with for away matches.
Asics To Present Fourth Runkeeper Global 5K
The Global 5K is a virtual race that can be run anywhere in the world, at any pace. Last year it attracted over 101,000 runners.
Puma Releases World’s Biggest Kit Launch
Each kit is dark and fearsome in color, technically-advanced, premium in materials and features unique detailing inspired by the individual club’s stadium or town, so home pride is with them wherever they go.
Performance Health Seeks Safer Alternatives For Pain Management
Performance Health has partnered with NFL pro Drew Brees for the “Safer Pain Relief” campaign.
Adidas Originals Opens Flagship On Venice Beach
Opening on July 13 on Abbot Kinney Blvd, the new Adidas Originals store celebrates the eclectic Venice culture with products and experiences that capture the creative, artistic vibe of the community.
Dick’s C-Level Continues To Undergo Revamp
Dick’s Sporting Goods’ hiring of Scott Hudler, formerly of Dunkin’ Brands, as SVP and chief marketing officer comes on top of a number of exec changes earlier in the year and underscores the sporting goods chain’s continued commitment to its omnichannel push.
NRF: Imports Could Hit New Record
July and August should be two of the busiest months ever seen for imports at the nation’s major retail container ports, according to the monthly Global Port Tracker report released by the National Retail Federation and Hackett Associates.
Fleet Feet Opening New Location In Missouri
Fleet Feet Sports announced the opening of the brand’s newest franchise location in Columbia, MO.
Adidas Launches ‘Create Positivity’ Campaign
The campaign features creators at all levels of sport including professionals like: Dak Prescott, DeAndre Hopkins, Kris Bryant, Carlos Correa, Candace Parker, Joel Embiid and Robbie Rogers.
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